Marketing defined and corporate social responsibility 22 What is Green Marketing? 25 Green marketing strategies 28 Implications for organisations 30 Green Consumerism 34 Consumer behaviour research 35 The green consumer 38 The green buying process 41 Influences on purchase and consumption decisions 47 Global Warming and the Impacts of Climate Change 49 Human caused global warming 49 The impacts of climate change 50 The opposition to human
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ACCT5919 Business Risk Management Syndicate Report HEBLON PLC CASE STUDY Semester 2, 2013 Wenjia Wu 3489021 Wing Kin Lam 5011203 Xuan Zhang 5024642 Xin Su 3468927 1. Introduction This report will examine the key risk management issues in Heblon PLC (Heblon), with emphasis on the risk identification process. Established in 1950s in the UK, Heblon provides high quality wooden furniture in traditional manufacturing industry. After several decades of development
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are six different ways that markets can be segmented. One of the ways is by using psychographic segmentation. Psychographic segmentation involves putting people into different categories by social class, lifestyle, activities, opinions, interests, behaviour and attitudes. Within this segmentation is socio-economic segmentation. These are classified depending on their similarities in income, occupation and education. There is a table used called the social grade definitions table that is used for classifications
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Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access
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Telematics and Informatics 27 (2010) 242–255 Contents lists available at ScienceDirect Telematics and Informatics journal homepage: www.elsevier.com/locate/tele Analysis of users and non-users of smartphone applications Hannu Verkasalo a,*, Carolina López-Nicolás b, Francisco J. Molina-Castillo b, Harry Bouwman c a b c Helsinki University of Technology, 02240 Espoo, Finland University of Murcia, Spain Delft University of Technology, The Netherlands a r t i c l e i n f o a b s t r a c t Purpose:
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SIP PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) SUBMITTED BY: GOLAM AHAMED ROSUL ENROLLMENT NO: 030101013 UNDER THE GUIDANCE OF: PROF. MALAY BHATTACHARJEE ACKNOWLEDGEMENT My first experience of Summer Internship Project on CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) has been successfully done, thanks to the support of everyone. I would like to acknowledge all the people who have helped us in this project. However, I wish
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Industry Overview The Indian liquor industry is a highly competitive industry with strong brands, diversified portfolios and large operations to achieve market leadership positions. The key success factors for the leading players are the need to have operations across various states and also brand salience. While whiskey demand has been gradually declining in the western markets, the demand is rising in India and Asian countries. As per preliminary estimates from International Wine and Spirits
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Knowledge and Behavior towards Caffeinated and Carbonated Beverages among High School Students Chapter One Introduction of the Study Chapter one is divided into five parts: (1) Background and Theoretical Framework of the Study, (2) Statement of the Problem and Hypothesis, (3) Significance of the Study, (4) Definition of Terms, and (5) Delimitation of the Study. Part One, Background and Theoretical Framework of the Study, presents the rationale and the reasons why the study is being conducted
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their design and influence on consumer trust J.T. Luo Mayfair Artist Ltd, Bolton, UK, and Peter McGoldrick, Susan Beatty and Kathleen A. Keeling Manchester Business School, Manchester, UK Abstract Purpose – Previous research has focused on how trustworthiness can be evoked by the physical design of on-screen characters (OSCs) within the e-commerce interface. The purpose of this study is to investigate whether or not the OSCs representation, along with user differences, influence, how likeable,
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to consider internal and external influences that may affect their product. These factors are called micro, macro economics and the internal environment. (Ref. Appendix 1) It is very important that a business considers the environment before marketing a product. The on going changes occurring in society create an uncertain environment and can have an effect on the organisation as a whole. A PEST analysis is a framework that categories environmental influences such as political, economical, social
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