Investigació i Metodologia Sessió 3 Professor Marc Polo Curs 2012 - 2013 Què veurem avui? • • • Anàlisi PEST - PESTEL Tendències Exemple anàlisi entorn: Euromonitor Anàlisi PEST - PESTEL • Medeix el mercat i el potencial d´una empresa segons factors externs, específicament Polítics, Econòmics, Socials i Tecnològics (Pest) En alguns casos també es tenen en compte els factors Ecològics i Legislatius (Pestel) • Anàlisi PEST: factors polítics • • Intervencionisme del govern Polítiques
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lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas
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Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in
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Table of contents Introduction 2 1.0 Pros of establishing a business presence in social media outlets 3 1.1Use company’s existing user base to exquisite new customers 3 1.2 Establish company’s global presence 3 1.3 Cost efficient 3 1.4 Helps to improve the company products and services 4 1.5 Increasing company revenue 5 2.0Cons of establishing a business presence in social media outlets 5 2.1Lack of control over your company’s marketing or advertising messages 5 2.2 Potential
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Crossing the Chasm What’s New? What’s Not? Strategic Management of Emerging Technology Hult School of International Business May 23, 2014 Disruptive Innovation Sources of Wealth Creation in the Current Decade • Eating other people’s lunch • Software eats hardware • Op ex eats cap ex • Services eat products • Leveraging next-generation technology • • • • Social Mobile Analytics Cloud 2 Marketing Disruptive Innovation • High Risk What Makes High-Tech Marketing
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Microeconomics 9/22/14 Essay 1 1.) The law of demand is where some prices may fall, the demand will tend to increase and as the price rises, the quantity of the demand will fall. As stated, there is an inverse relationship between price and quantity, which can be fluctuated depending on the situation. Some things that may have this effect would be the price of product, if your competitor has a different price, you may want to try and beat there prices by making yours lower. Also, you can make
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Amazon’s Business Model Regina Wood Dr. Linda Hargis Strayer University Bus 508 July 19, 2011 1. Discuss the pros and cons of Amazon’s growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. Amazon’s empire was found in 1994 by Jeff Bezos. Its main core as an e-retailer was book sales, which later lead them to diversify into selling more goods online including DVDs, CDs, mp3 downloads, computer software, video games
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casual dining competitors. Advertisement by using the media is highly effective for promotion in today’s society. Not limited to TVs and magazines, but using the social media like Facebook and Twitter to spread between friends or even promote with Groupon and Livings Social to give special discounts and attract new customers. Another way may be repurchasing shares from investors. This, however, will have to add debt, which goes against co-CEO
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CONSUMER ACCEPTANCE AND CONTINUANCE OF ONLINE GROUP BUyING WENG MARC LIM Monash University Selangor Darul Ehsan, Malaysia DING HOOI TING Universiti Teknologi Petronas Malaysia ABSTRACT The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through
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said. “This would give us the marketing capabilities we’ve always wanted.” Will Eastman, Flanagan’s operations director, was beaming. He had suggested doing the promotion with DailyDilly, a fast-growing Australian social-couponing company similar to Groupon and LivingSocial. “Then I think we’re ready to make a decision,” he said. Everyone looked at Allie James, a consultant decades younger than Will and Ruth. Allie had been working with Flanagan for just over a month. She knew she had to kill the DailyDilly
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