Create a written proposal for your employees 1. Choose a company 2. Research an area in the company that needs growth (find statistics, facts, figures) 3. Propose a new company strategy to attack this deficient area 4. Grade Statistics and facts about Nokia Previously a clear market leader, Finnish communications company Nokia has more recently been experiencing sliding profits and a declining share of the global mobile phone market. While the company has still been achieving
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Executive Summary This Marketing Plan Audit provides an analysis of the brand situation, current strategies and provides suggestions and implementation plan for Nokia Corporation. Nokia is a Finish manufacturer of mobile devices, which makes a full range of cellular phones for all major consumer segments worldwide, including Internet-enabled devices enable people to experience music, maps, media, messaging and games. Company has over 132,000 employees in 120 countries, sales in more than 150 countries
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Changes“ NAME OF THE COMPANIES:- The companies that will be discussed in this project are: 1. Nokia 2. Samsung WHY DO I FIND THIS TOPIC INTERESTING? The project emphasize in learning the organizational changes and analysing the impact they create in the development of their companies. Nokia and Samsung mobiles are well known world-wide. But what I find interesting is what made these companies bigger. Nokia, as we all know was a leading mobile company, has lost its position in the market. Samsung
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the legend named Nokia some years ago. All of the time from 1990 to 2000, Nokia became a star in the global technology: biggest mobile phone producer in the world, many biggest thing in world when talk about Nokia. At that time, the word “Nokia” can become the synonym of mobile phone. Nokia is a multinational company which has a headquater in Espoo, a city near the capital of Finland, Helsinki. Almost people think that Nokia is a mobile company but just a few people know that Nokia was a paper pulp
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MKT4010 Marketing Strategy For Management Middlesex University Business School Portfolio Handbook 2012 January Start Cohort Module Leader: • Dr. Kinnari Pancholi: k.pancholi@mdx.ac.uk Room W109 |Student Name: | | |
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Nokia Corporation is a Finnishmultinational communications and information technology corporation headquartered inKeilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media andmessaging through its Ovi platform, and free-of-charge digital map information andnavigation services through its wholly owned subsidiary Navteq.[5] Nokia has a joint venture with Siemens, Nokia Siemens
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STRUCTURE Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. Smart Devices Our Smart Devices team focuses on the area of smartphones and smart devices
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CONTENTS Sr.No. Name Of The Topic Page No. 1. Introduction A] Company Profile Of Nokia B] Company Profile Of Samsung 2. Objective Of The Study 3. Scope of the Study 4. Research Methodology A] Primary Data B] Secondary Data 5. Review of Literature 6. Data Analysis And Interpretation 7. Limitation of the Study 8. Recommendations 9. Findings 10. Conclusions 11. Questionnaire 12. Bibli Bibliography INTRODUCTION
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S w W11594 FROM IN-HOUSE TO JOINT R&D: THE WAY FORWARD FOR NOKIA DENMARK PhD student Marcus Møller Larsen and Professor Torben Pedersen wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction
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Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5
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