Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5
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3. Discussion ABC Limited should choose a suitable market entry strategy before they enter India. There are five models of entry, including exporting, licensing, franchising, specialized modes and foreign Direct Investment (Griffin and Pustay, 2013). Appendix table 1 shows advantages and disadvantages of different modes of entry. Foreign Direct Investment is one of the modes of entry and it is suitable entry model for ABC Limited. Because according to compare with them, Foreign Direct Investment
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6 1.2.2. Market Trends 6 1.2.3. Market Growth 7 1.2.4. Macroenvironment 8 1.3. The Company 9 1.3.1. Mission 9 1.3.2. Service Offering 9 1.3.3. Positioning 9 1.3.4. SWOT Summary 10 1.3.4.1. Strengths 10 1.3.4.2. Weaknesses 10 1.3.4.3. Opportunities 10 1.3.4.4. Threats 10 1.4. Competition 11 1.4.1. Direct Competition 11 1.4.2. Indirect Competition 12 2. Marketing Strategy 13 2.1. Value Proposition 13 2.2. Critical
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These companies/ Licensees are also the buyers of the Qualcomm technology. These companies can harm the image and growth of Qualcomm, if they move toward other network for services. III. Omnitracs, Truckmail and Omniexpress are the satellite system providers for the company. If the transponder (device which receives signals) capacity is low, they can harm the business and growth of the company. 2.2- Threat of Buyers I. It has a huge number of buyers in entertainment, transportation
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COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment)
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remunerations along with special working circumstances. Those actions enable people to focus on their job and do not spread attention on inconveniences, that is connected with the internal atmosphere. The bright example of such organization is Nokia Company. Nokia was formed as a result of the merger of 3 companies that face people from different cultural and national backgrounds. The management policy of the company had an aim to introduce business procedures that will overcome certain difficulties
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Case Analysis Research in Motion: Managing Explosive Growth Introduction Since its humble beginnings in 1984, Research in Motion has come a long way. By 2008, with a market capitalization of close to 70 billion, it was poised to become one of the largest companies in Canada and the stage was set for it to become a near monopoly in world mobile communications market. RIM’s product – Blackberry had taken the world by storm (pun intended, since Blackberry Storm is one of RIM’s most profitable
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Group: Chia Ching Ng, Li Jing Lu Professor William C. Johnson FIN 315 Final assignment: Portfolio Project December 6, 2012 Portfolio Project We changed our strategy after the first interim report. We realized that it is hard to use “bottom-up” approach to invest by looking into a particular stock to invest. Right now, we are trying to use “top-down” approach to invest in our portfolio. Top-down approach is a method of analysis that involves looking at the "big picture" first, and then analyzing
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Table of Content Contents * Executive Summery………………………………………………………….2 * Introduction of Samsung………………………………………………..……3 * Competitive strengths of Samsung………………………………..………….5 * Future success of Samsung’s Performance…………………………….10 5.1 Would Samsung bring it to the same level as Wal-Mart?..........…10 5.2 Capability to attain the target as designed………………………..12 5.3.1 Financial highlights in 2011…………………………………..… 12 5.3.2 Chinese threat on Samsung…………………………………
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Brand India takes a call Top Indian handset makers changing tack to take on MNCs Sunny Sen Edition: March 31, 2013 Tags: Indian handset makers | Handet marjet | Micromax STORY TOOLS Change font size Print this story E-Mail this story Comment RELATED Indian handset makers get squeezed by global brands Nidhi Francis, a former journalist who lives in a south Delhi locality, used Samsung mobile phones for years. But when her Samsung Galaxy series smartphone
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