1) Evaluate Nokia’s strategy and historical operating performance. Nokia, the global leader in mobile communications, competes in a fast moving and highly competitive mobile phone industry. Threatened by intense competition from iPhone, Android phones on the high end and rival products in the larger, lower-priced segment as well, Nokia’s strategic plan is to partner with Microsoft to build a new ecosystem with Windows Phone (WP) serving as Nokia’s primary smartphone platform while its own Symbian
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1. Foreword 2. Evaluation Criteria 3. Country Analysis – Demand Factor: Population 4. Country Analysis – Demand Factor: Number of Subscriptions and Percentage 5. Country Analysis – Demand Factor: GDP per Capita and Growth Prospective. 6. Country Analysis – Cost Factors 7. Country Analysis – Sociopolitical Factors 8. Conclusion - Best Country for Potential Entry 9. References ------------------------------------------------- 1. Foreword
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CASE A – NOKIA CASE Question 1 From the 80’s until its peach in the early 2000’s, Nokia made various strategic decisions which led the Finnish company to a first rank world competitor on the mobile-phone market. Two main CEOs were implied, Kairamo, who had a strong vision for his company and Vuorilehto who acted with pragmatism to keep the Nokia dynamism. ACTIVITIES | SUB-ACTIVITIES | EXAMPLES | IMPACT ON VALUE (cost or differentiation advantage) | PRIMARY ACTIVITIES | Inbound logistics
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products * Aprox 35% yearly increase in products Is there any collaboration with Local handset manufacturing? * Partnership with international brands like blackberry and nokia. Collaborated with Samsung as well. They help us to introduce our product to their customers and we support them back. * Introduced nokia lumia recently. * The result is positive and increase in sales. No installment costs. Only marketing cost What is the supplier network, who makes the Sims and work on towers
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MARKETING MANAGEMENT II REPORT ON “MARKETING CHALLENGES OF INDIA” Submitted to Prof.-S. Anant Ram Submitted bySayona Maitra (2012287) Shafique Gajdhar(2012289) Satakshi Rani(2012276) Shubham Saxena(2012303) Suneet Shome(2012315) Sunil Gupta(2012316) Word Count 6909 Page Count 46 Group no. 8 1 Contents The marketing challenges in India can be 1. Cultural diversity: 2. Differences in purchasing power of consumers in India 3. The layer of Westernization 4. Considering the psychographics
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networks to vendors. First of all, Indian market for Telecom is growing exponentially. In 1989, there were 4.2 million telephone subscribers. By 2003, the number was 54 million. Thus, outsourcing would help Bharti to full capitalize the astounding growth surge. It can use its resources and expertise to only focus on core areas of value-added services, marketing, branding and pricing, and leave the rest to expert vendors. Second, as one of Applegate’s benefits of “incremental outsourcing”, Bharti
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new drinks that I suggested. CASELET 2 MATTEL ISSUES NEW MASSIVE CHINA TOY RECALL ABOUT 9 MILLION ITEMS RECALLED; DANGER FROM MAGNETS AND LEAD PAINT Questions: 1. What do the recalls of various toys say about current product quality strategies? 2. As the owner of Mattel, what must you do in order to prevent product recalls? 3. Prepare SWOT analysis for Mattel. Answers: 1. If I am the marketing manager of embassy, the measures that I will be going to institute so as to
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International Management NOKIA Nokia Corporation History Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion
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| |By: Himadri Mandal | | |MBA (IB) 2007-10. Roll-14 | | |IIFT-Kolkata. | | |Under : Dr. Krishnamachari Rangarajan, Professor
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De Montfort University City University of Hong Kong BA (HONS) BUSINESS ADMINISTRATIONS AND MANAGEMENT (121-29080) Corporate Strategy (Module code: BAMG 3108) Assignment Topic: Group Report Submit on: 20 November 2012 Name of Instructor: Mr. Eric Lam Name of Student (DMU Student No): (1) Kong Kwok Shing (DMU) P11013981 (SCOPE) 52810589 (2) Lai Ka Yi (DMU) P11014709 (SCOPE) 52810450 (3) Ng Yiu Ping (DMU) P11013811 (SCOPE) 52810332 (4) Wong Shu Kei (DMU)
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