Project Report ON Samsung Submitted To: - Submitted By: - Central Uniersity of Jharkhand Samsung History Samsung's history dates to 1938 when "Samsung General Stores" opened in North Kyung-sang Province, Korea. The company conducted its trade business until the 1950s when it became a producer of basic commodities such as sugar and wool
Words: 5443 - Pages: 22
Research in Motion Company limited (RIM) Introduction of the organization Research in motion limited (RIM) (TSX: RIM, NASDAQ: RIMM) is company founded in Canada that deals with telecommunication and wireless devices and has been known for the outstanding developing of Blackberry Smartphone. The company has it is headquarter in Waterloo, Ontario in Canada and they are the main sponsor of RIM park that is situated in the northeast of the city. The company was founded by Mike Lazaridis who
Words: 1516 - Pages: 7
number of mutual funds aimed at individual and institutional investors and had delivered strong investment performance by identifying key growth sectors and investing in a leading company in each sector that Penhall’s research indicated would outperform its competitors. Grisham had been attracted to the personal computing devices industry because of strong growth prospects. While desktop computers and laptops used to define the personal computer (PC) industry, a broader definition, “smart connect
Words: 9086 - Pages: 37
An assignment on business policy and strategic management TATA GLOBAL BEVERAGES LIMITED A strategy for the DIVERSIFICATION IN SMARtPHONE BUSINESS Guided by, Dr. S.S. Patil Submitted By, 13323 Ritesh Raut 13324 Yogesh Sathe 13325 Sandesh Shendkar 13327 Amit Bhusare 13328 Harshal Patil 13329 Dev Roy PUMBA (2013-15) TATA TEA LTD.: DIVERSIFICATION IN SMARTPHONE BUSINESS AN OVERVIEW OF TATA TEA LIMITED * TATA Tea was set up in 1964
Words: 1596 - Pages: 7
economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. The mobile services were commercially launched in August 1995 in India. Driven by wireless revolution, the Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by
Words: 4808 - Pages: 20
significant share in a market that is largely dominated by Nokia. Samsung sold 12.6 million galaxy phones in the quarter ended March 2011, boosting its global galaxy phones market share by 7.4 percentage points from the previous year to 12.2 per cent. It now ranks fourth after Nokia, Apple and Research in Motion (RIM). Samsung is only 1.2 percentage points behind RIM and is expected to grab the number three spot in 2011 if it maintains its current growth rate. Advance orders for Samsung’s Galaxy S2, which
Words: 912 - Pages: 4
SWOT analysis (Case Study of Volkswagen) Company background Industries served | Automotive | Geographic areas served | Worldwide | Headquarters | Germany | Current CEO | Martin Winterkorn | Revenue | €192.7 billion (2012) | Profit | €21.7 billion (2012) | Employees | 549,763 (2012) | Main Competitors | Bayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, Ford Motor Co., General Motors Company, Honda Motor Company
Words: 1530 - Pages: 7
percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10.1 percent. Top Mobile OEMs September 2011 Total Canada Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | | Share (%) of Mobile Subscribers | Total Mobile Subscribers | 100.0% | Samsung | 25.2% | LG | 20.0% | RIM | 14.3% | Apple | 12.0% | Nokia | 10.1% | Smartphone Platform Market Share 8 million people in Canada owned
Words: 1579 - Pages: 7
company strenghs & weaknesses (internal analysis) - market opportunities & threats (external analysis) 2 – Planification => setting goals => designing strategies 3 – Implementation => implementing Marketing mix strategies 4 Ps : Product, price, place, promotion 4 – Control => making sure strategies have delivered expected results Global marketing Global marketing is the coordination of marketing activities across various countries that satisfy customers
Words: 3798 - Pages: 16
Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense Forecast 20 5. Controls 21 5.1 Implementations 21 5.2 Contingency Plan 22 6. Conclusion 23 7. References 24 8. Appendixes 30 1. Executive Summary In the following report, we are presenting the marketing strategy of Sony Ericsson Mobile
Words: 6989 - Pages: 28
