Luxury Goods Project Jewellery and Watch Sector Stefania ALVARES MEDRANO Marie-Laure GIACOMELLI Anamaria TUDORACHE Nadine STEWART INSEEC Alpes-Savoie, Year 2013-2014 Guidelines Paper assignment – Luxury sector analysis * Select a luxury category. Categories include: Jewellery * Within your category select three brand leaders : Cartier, Chaumet, Chopard * Prepare a SWOT analysis for each brand * Analyze these leaders by discipline: visual merchandising, website,
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EXECUTIVE SUMMARY Luxury branding is a whole new ball-game altogether, both from the perspective of the marketer as well as the luxury consumer. It therefore becomes important to view it both in relation and isolation from the ‘regular’ goods marketing. To achieve the above objective, we first look at how luxury goods are different from regular goods and then go on to explore some facets and trends of the luxury goods as well as their market and consumers. This finally sums up into a SWOT analysis
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Executive summary Prestigious and Luxury brands such as Gucci, Louis Vuitton and Vertu represent the uppermost level and form of craftsmanship. They demand and hindercustomer loyalty that is not affected by trends. These brands set seasonal trends and are capable of generating consumers, wherever they are established. In luxury marketing, there is a delicate relationship between 4 factors that most strongly influence the purchase of the luxury consumer. They are the exclusiveness of the brand
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E-Marketing Assignment - Websites comparison - Table of contents I/ Introduction Page 3 II/ Company profile Page 4 III/ Mission and vision of both companies Page 7 IV/ Internet presence of both companies Page 8 V/ 6Is of the E-marketing mix Page 18 VI/ Conclusion
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MKTG 1199 MARKETING PRINCIPLES KOH SHAOXUAN JEREMY 3348551 CHUA ZHEN QIANG 3348427 ZALIKHA BTE ZANUDIN 3348751 LOKE JIE YING ANGELA 3348602 Table of Contents Introduction 2 Section A for question 1 4 Type chapter title (level 2) 5 Strength, Weakness, Opportunities, Threat (SWOT) Analysis 6 Section B for question 2 4 Product/Market Expansion Grid 5 Product/Market Expansion Grid Cont’
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LVMH Introduction to the company: Louis Vuitton Moet Hennessy (LVMH) is the world’s leading luxury goods group, and is present in all luxury sectors. The group’s portfolio consists of 60 different brands with more than 2,400 stores worldwide and is divided into five different strategic divisions: Wines and spirits; Fashion and leather goods; Perfumes and cosmetics; Watches and jewellery; and selective retailing. Their parent company is Christian Dior S.A., which holds 42% of LVMH shares and 59%
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Case 3-4: LVMH: Managing the Multi-Brand Conglomerate 1. LVMH’s diversification represents the group’s strong presence in the luxury goods market as a whole with products from the fashion and leather range, wines and spirits range, watches and jewelry range, perfumes and cosmetics range, and finally the selective retailing range. This strategy aims to claim market share in market segments that are interrelated with the specific customer segment as the common denominator. LVMH is a market leader
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LVMH in 2004: The Challenges of Strategic Integration. 2004. Stanford SM-123 1. What’s the rationale of LVMH’s creation through merger in 1987? a. The rational of LVMH’s creation through merger is to build the luxury empire and create the largest conglomerate of luxury brands in the world. b. To redefine a bunch of small and fragmented industries into coherent and growing sector, which put into a good position to dominate the markets. c. Arnault believed that the action should be taken quickly
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1361-2026.htm JFMM 12,1 Attitudes toward domestic and foreign luxury brand apparel A comparison between status and non status seeking teenagers Ian Phau and Yip Siew Leng The School of Marketing, Curtin University of Technology, Perth, Australia Abstract Purpose – The purpose of the current research is to determine if status and non-status seeking Australian teenagers differ in their attitudes
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Table of content: Executive Summary 03 Introduction: What really is CAROLL 03 Main Body of the Report 04 The 3V’s Analysis 04 The Value Chain Analysis 04 The SWOT Analysis 05 The Positioning Matrix 05 Boston Box Matrix 06 Chinese Market Audit 07 Ansoff Matrix 08 Porter’s 5 forces 08 Chinese Customers 09 Chinese Competitors 10 My Strategy 11 More explanation
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