The success of luxury brands in Japan and their uncertain future Ronald Jean Degen International School of Management Paris 2009 Working paper nº 52/2009 2 globADVANTAGE Center of Research in International Business & Strategy INDEA - Campus 5 Rua das Olhalvas Instituto Politécnico de Leiria 2414 - 016 Leiria PORTUGAL Tel. (+351) 244 845 051 Fax. (+351) 244 845 059 E-mail: globadvantage@ipleiria.pt Webpage: www.globadvantage.ipleiria.pt WORKING PAPER Nº 52/2010 Janeiro
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Louis Vuitton’s Memo To: CEO-Michael Burke From: Yue Fu Subject: Strategy suggestion on sustainable growth Our revenue increased 11.58% over the past three years and increased 9.58% over the past five years. While our net profit increased 10.21% over the past three years and increased 8.09% over the past five years. The biggest competitor we have is PPR group, who increased their revenue by 12% and 11% over the past three and five years and increased net profit by 9% and 8% over the same period
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GUCCI 3F Sunglasses | BBA3 BBA3 | RIDA FATIMA S2F14BBAM0023 RABIA NOOR S2F14BBAM0004 NIMRA IMRAN S2F14BBAM0006 | | SUBJECT
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haute-couture, traditional luxury, and the growing submarket “accessible luxury”. Haute-couture is at the top of the market offering a high-end custom product that caters the extremely wealthy, while you have traditional luxury such as Prada, Burberry, Gucci, Polo and many others. This industry is an industry that relies on creative design, high quality, reputation, and attracts consumers through brand loyalty. This brand loyalty comes from an emotional sense of wanting status and feeling value in their
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I .Customers analysis: We chose to identify customers by their characteristics, values and their life styles. We found 6 different groups: Elite: Main characteristics: * Customers who never feel the impact of economic fluctuations * The traditional segment of the luxury travel * Luxury lifestyle * Looking for the best (the best of the best) and the exclusive * The need to meet with people from the same background These "rich Chinese" are regular customers, and
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LVMH: King of the Luxury Jungle SEPTEMBER 2009 Profit from temporary W&S woes to bag the stock at discount prices LVMH is the strongest player in the luxury goods industry, a giant in an industry where fixed costs make scale paramount; the only "two-legged" balanced player, leading with mega-brands in both Leather Goods and Wines & Spirits; enjoying stable group EBIT margins as a consequence Champagne consumer demand weakness, de-stocking and oversupply in 2010 are well understood; W&S
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@1.0 Executive Summary Disney characters including the Princess series, Pooh, Mickey Mouse and Minnie Mouse characters are designed collaborated with Chanel handbags. These collections are valuable luxury items and will launch in Japan with only 200 limited editions designed by Disney designers and produced by Chanel handmade systems. These items will be sold only at the Chanel Tower which is the largest Chanel boutique in the world located on Ginza Street in Tokyo. Japan has been a huge market
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92 Years of History of Gucci (1921 – 2012) 1920s In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Though his vision for the brand was inspired by London, and the refined aesthetic of English nobility he had witnessed while working in the Savoy Hotel, his goal on returning to Italy was to ally this classy sensibility with the unique skills of his native Italy. Specifically, with the master craftsmanship of local Tuscan artisans.
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Marena Rodriguez Wednesday 1pm Class October 15, 2013 Week 3 Fashion Article Summary – Burberry/Apple Apple has done it again. Not only have they recently released the much anticipated, fashion forward, iPhone 5c and 5s, but also they have managed to recruit Burberrys own CEO Angela Ahrendts. The worlds of high fashion and technology have officially collided. This is quite an accomplishment not just for apple, but for the fashion industry as well. Having someone as powerful and trendsetting
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Case, Gucci Group N.V. (A) 1. Map competitive positioning of different players in the luxury goods arena and state who is best positioned and why? The luxury goods arena is a highly competitive industry in which companies must position themselves with both objective and subjective differentiating factors. Although humans are usually rational buyers when it comes to commodities and the necessities of life, much of this logic is thrown out when purchasing high-end luxury goods. While high quality
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