right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Master of Housing Management The University of Hong Kong December 2009 DECLARATION I declare that this dissertation, entitled A study of marketing strategy of shopping centre for customer retention in Hong Kong, represents my own work, except where due acknowledgement
Words: 18240 - Pages: 73
Frazão Caro de Sousa Master Thesis Submitted to ESADE Business School in fulfilment of the requirements for the Degree of Master of Science in International Management ESADE Business School May 2012 Master of Science in International Management – ESADE Business School i Master of Science in International Management – ESADE Business School Table of Contents Introduction ........................................................................................................
Words: 67131 - Pages: 269
1 Social Marketing Intervention Plan for Singapore Casino Gambling Introduction Singapore is among the fastest growing economies in the world. The country has diversified its revenue sources in order to expand its economy. The country in 2010 launched Integrated Resorts that would serve as tourist destination and attraction sites. These two resorts that are equipped with several modern facilities are: Marina Bay Sands and Resorts World Sentosa (Shi, 2013; Mazza, 2013). Among the many facilities
Words: 3151 - Pages: 13
NBER WORKING PAPER SERIES THE DISTINCT EFFECTS OF INFORMATION TECHNOLOGY AND COMMUNICATION TECHNOLOGY ON FIRM ORGANIZATION Nicholas Bloom Luis Garicano Raffaella Sadun John Van Reenen Working Paper 14975 http://www.nber.org/papers/w14975 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge, MA 02138 May 2009 We would like to thank the ESRC for help with financing this research at the Centre for Economic Performance. We thank participants at the LSE Labor workshop, at
Words: 15564 - Pages: 63
Africa by James Alleman Carl Hunt Donald Michaels Milton Mueller Paul Rappoport Lester Taylor 2 International Telecommunications Society • Sydney TABLE OF CONTENTS 1 Executive Summary1-5 1.1 Methodology / Economic Analysis 1-2 1.2 Reasons for Under-Investment in the Telecommunications Sector 1.3 Conclusions 1-3 2 Overview 2-1 2.1 Introduction 2-1 2.2 Purpose of this Paper 2-1 3 Methodology 3-1 3.1 Literature Review 3-1 3.1.1 Macroeconomic statistical
Words: 10138 - Pages: 41
supporting the work of marketers are examined: the Elaboration Likelihood Model (ELM) and the FCB matrix. Three main recommendations have been proposed. An integrated and synergetic use of all the MC tools can make the company more effective on the market by minimizing the inconstancies between the identity the company aims to give to the brand and the image that consumers independently build of the brand (Llambin, 2008). To increase brand awareness, to build a positive relationship with the consumers
Words: 3745 - Pages: 15
governance theorising 17 Xiuping Sun Leeds Business School, Leeds Metropolitan University, Leeds, UK, and Clive Smallman Commerce Division, Lincoln University, Canterbury, New Zealand Abstract Purpose – This paper seeks to examine the mainstream theories of corporate governance in an attempt to suggest that their underlying assumptions and ideologies are misplaced and ought to give way to an emerging pluralistic view of the governing process in order to understand any governance contribution to the
Words: 8670 - Pages: 35
Hodgetts−Luthans−Doh: International Management, Sixth Edition Back Matter Endnotes © The McGraw−Hill Companies, 2005 Endnotes ■ Chapter 1 1. J. Whalen and B. Bahree. “How BP Learned to Trust Ally That Once Burned It,” Wall Street Journal, February 27, 2003, p. A4; “BP Won’t Abandon Driving Forces,” Wall Street Journal, November 27, 2003, p. A7. “Dell Set to Create More Than 100 Full-Time Jobs in Bray,” Irish Times, August 17, 2002, p. 15. Peter Landers, “Foreign Aid: Why Some Sony Gear
Words: 20606 - Pages: 83
THE APPLICATION OF INNOVATIVE MANAGEMENT ACCOUNTING PRINCIPLES FOR ENHANCING PROFITABILITY AND COMPETITIVENESS: AN EXPLORATORY STUDY OF JAMAICAN MANUFACTURERS Phillip C. James University of Technology, Jamaica College of Business and Management School of Business Administration ABSTRACT This study represents the first in management accounting research in Jamaica which seeks to determine the extent to which innovative management accounting principles (IMAPs) are applied in the manufacturing
Words: 7284 - Pages: 30
Business Strategy Starbucks Case Analysis Endang Abu Bakar 3171895 Dagamac Janelle Tan 3156283 Nguyen Dinh Duy 3158495 Le Duc Anh 3159239 Sutthisiriwattana Pimchanok 3175067 Ye Xintao 3156684 Tutor: Dr. Ha Huong Tutorial Group: A4 Table of content I. Introduction 1 II. Strategic Analysis 1 A. Macroenvironmental Analysis 1 1. Opportunities 2 2. Threats 2 B. Microenvironmental Analysis 2 C. Strategic Competitive
Words: 4609 - Pages: 19
