Singapore 048763 Library of Congress Control Number: 2006939578 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 978-1-4129-1882-4 ISBN 978-1-4129-1883-1 (pbk) Typeset by C&M Digitals (P) Ltd, Chennai, India Printed in Great Britain by The Cromwell Press, Trowbridge, Wiltshire Printed on paper from sustainable resources contents Part One Part Two 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.10 2.11 2.12 2.13 2.14 2.15 2.16
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NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation
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Executive summary The report’s main objective is to build an integrated marketing plan for the “Sanhinda Saver” savings account of Sampath bank. This account is developed for Senior citizens who are in need of a savings account, which provides financial needs and other benefits expected by them. The product was introduced in June 2009, with a massive introduction campaign with TV and Radio commercials, out door promotions and hoardings at selected places. At present the product is in the growth
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VIEW Strategic Human Resource Management Taken from: Strategic Human Resource Management, Second Edition by Charles R. Greer Copyright © 2001, 1995 by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that
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Форма № Н-9.02 ХАРКІВСЬКИЙ НАЦІОНАЛЬНИЙ ЕКОНОМІЧНИЙ УНІВЕРСИТЕТ ІМЕНІ СЕМЕНА КУЗНЕЦЯ _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Chairman, UGC Professor Dr Mohammad Mohabbat Khan, Member, UGC Professor Dr AbulHashem, Member, UGC Professor Dr Md. AkhtarHossain, Member, UGC Professor Dr M. Yousuf Ali Mollah, Member, UGC Professor Dr DilAfroza, Member, UGC Dr Gauranga Chandra Mohanta, ndc, Project Director, HEQEP Mr Md. Korban Ali, AIF Coordinator, HEQEP Professor Dr M. MuhiburRahman, AIF Management Specialist, HEQEP Professor Dr AbutaherM.Ziauddin, AIF Management Specialist, HEQEP Mr Md. Gazi Nazrul Islam, Program Officer
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[pic] 1.0. BRIEF IDEA ABOUT BANK Alfalah Bank Alfalah Limited was incorporated on June 21st, 1997 as a public limited company, under the Companies Ordinance 1984. Its banking operations commenced from November 1st, 1997. The bank is engaged in Islamic banking, commercial banking and related services as defined in the Banking Companies Ordinance, 1962. The Bank is currently operating through 195 branches in 74 cities. Management of Bank Alfalah accepted the challenge to transform this bank
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MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial
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competitive marketing policies & strategies of Pharmaceutical Products in Bangladesh. Dear Sir, I have given a topic on “Competitive Marketing Policies & Strategies of Pharmaceutical Products in Bangladesh” for writing a term paper for presentation, collection of primary data and secondary data. To do so, we sought the relevant information from books, newspaper and websites. We also went to many respondents who are closely related this entire process. I tried to collect all possible information
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What Marketing Tools do Mobile Phone Service Use; an Empirical Research Module code: PGBS0142 Submitted to the University of Plymouth as a dissertation for the degree of MSc. in Business and management in the Faculty of Plymouth Business School. Declaration: I certify that all material in this dissertation which is not my own has been identified and none has been submitted previously in support of any degree qualification or course. Signed: Shivender
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