Recommendations for Change at Red Star An Analysis of the Haier Group (A) Case As Haier Group looks to Acquire Red Star, Zhang Ruimin must consider the strategy for change that he must implement. While the changes that need to be made may be obvious on the surface, the method he chooses to invoke change is critical to the initiative’s success. Zhang faces an organization that has suffered years of poor management, where no motivation exists throughout the business. Careful consideration
Words: 3293 - Pages: 14
ISTANBUL TECHNICAL UNIVERSITY INSTITUTE OF SOCIAL SCIENCE [pic] MARKETING MANAGEMENT Elif Karaosmanoğlu Assignment 1 SEGMENTATION AND POSITIONING WHITE GOODS INDUSTRY Submitted by: OSMAN ÖZEN 401111024 Table of Contents 1 White Goods Industry 3 2 Brands in White Goods Industry 3 3 Marketing Objectives 3 4 The Brands of BSH 3 5 Segmentation & Targeting & Positioning 3 5.1 Segmentation 3 5.2 Target Market 3 5.3 Positioning 3 5.3.1 BOSCH 3 5.3.2 SIEMENS 3
Words: 2060 - Pages: 9
Managing Performance at HAIER(A)Case ReviewSituation Analysis In 2006 Haier was ranked the 6 th largest maker of large kitchen appliance. Haier had 4%global market share and strong positions in the production of washing machine andrefrigerators. Haier became successful after the arrival of Zhang as a CEO in 1985. After thatHaier increased its revenue from RMB 3.48 million to RMB 104 million. Haier transformedinto a group of 240 plants and companies, having more than 50,000 employs.Haier
Words: 357 - Pages: 2
1. What unique resources and competencies contributed to Haier's success in China? Which of these resources and competencies enabled Haier to expand globally? The most crucial unique resource and non-location bound firm specific advantage was the CEO’s, Zhang Ruimin’s ability in getting workers to understand that Haier’s commitment to quality was unlike anything seen at other Chinese companies. Tacit know how deriving from his management skills, as well as explicit (or upstream) knowledge from
Words: 789 - Pages: 4
Ans 1. Haier entered into India to take its internationalistation plans forward and spread its footprint in the developing world. It seemed a logical step since the second most populated country was showing rapid economic growth similar the scene when Haier achieved success in China. Favorable market conditions: I. 8.3% GDP growth in 2003-04 and similar expectations in subsequent years. II. Rising disposable income. III. Relatively low entry barriers in white goods market. IV. Growth of home
Words: 1164 - Pages: 5
Haier Case Introduction We will answer the group’s assigned question in two main parts; evaluating in the first instance the factors that led to the establishment of Haier’s competitive advantage in China over time followed by an analysis of the sustainability of the current position. Haier’s Competitive Advantage It is our view that the Haier company, under the leadership of founder and CEO Zhang Ruimin established a strong position in the Chinese market with respect to its competition
Words: 1286 - Pages: 6
------------------------------------------------- Haier refrigerator strategy Global operations & Information systems February 5, 2014 212631842 February 5, 2014 212631842 Introduction: Company & Goals The Haier group is one of the most accomplished and important companies of China. It is the strongest domestic brand in China as per 2005 Financial Times’ survey. In 1995 Haier entered the US market in order to earn some foreign currency, they chose to enter this difficult
Words: 1338 - Pages: 6
Haier: Global Strategy Case Write-up Ryan Munge Problem statement: From the case I have identified that Haier faces a two-sided problem opposing their efforts to execute their global strategy. First, Haier’s success internationally has been to enter niche markets in developed countries in order gain a strong market share in these niches. However, if they hope to reach their expansion goals in these countries, they must expand beyond these niche markets and enter more mainstream markets against
Words: 1034 - Pages: 5
Bolun Chen STUDENT NAME 1251849 STUDENT NUMBER: UNIT CODE: LANG 0008 UNIT TITLE: TEXT RESPONSE JANE CURSITER UNIT TUTOR: TITLE OF ASSIGNMENT: Comparative Critical Review: “Monopoly” WORD COUNT 2136 (without references) 12th May 2013 DATE SUBMITTED I confirm that this assignment is all my own work and that all source material has been acknowledged appropriately. I can also confirm that I have kept a copy of this assignment and I give permission for my work to be used
Words: 2219 - Pages: 9
employees are also aware of the three-phase system relating to the lowest performing 10% of employees after each review. In addition, Haier’s performance management system works due to employees’ acceptability of the fair and transparent practices. In Haier, transparent performance appraisals involve all employees regardless of hierarchal status. This is evident in the racetrack model, which allows all employees to compete for job opening and promotions. Promotions are awarded based on capabilities and
Words: 573 - Pages: 3
