5. How firms extend quality image with variety of private-label products 1. Good firm reputation; According to the case, Pick’n Pay is the biggest retail corporation in South Africa. Its mission is trying their best to serve the consumers. Its mission statements, such as, WE SERVE, We CARE for, and RESPECT each other, and We are all ACCOUNTABLE, give their customers a clear image of a firm stick to consumerism. Pick’n Pay has high social responsibility. Through different projects, education
Words: 392 - Pages: 2
Table of contents • Executive Summary……………………………………..………………………………………08 Section I • Introduction to Private Labels………………………………………………………………09 • Background: Evolution and Emergence of Private Label………..…………….11 • Review of Literature…………………………………………………………………………….13 Section II • Research Methodology………………………………………………………………………..18 i. Objectives of Research……………………………………………………………….18 ii. Research Problem……………………………………………………….…………….18 iii. Research Question……………………………………………………….……………19 iv. Research
Words: 6999 - Pages: 28
What’s the matter at Walmart? Gordon Wade – Partner Amidst a severe recession, Walmart, the retailer which claims the lowest prices…always…is suffering a continuing downturn in same store sales, the standard metric for evaluating retail success. How can this be? What’s going on? The facts are fairly clear. For seven straight quarters, same store sales in Walmart’s heartland US market have declined. The stubborn persistence of this downtrend supports the conclusion that something basic
Words: 2373 - Pages: 10
products. This information was analyzed to find the market share of generic products as well as likely customer acceptance of specific products. FINDINGS According to mail survey answers, consumers have purchased generic brands and national or private brands of North Star products.
Words: 984 - Pages: 4
visible placement of products, displays enhancement, help customers in comparing same category products easily etc. Shelf space allocation decision to national and private brands is largely influenced by multiple factors. This research project will help to understand the super store factors decision of shelf allocation to national and private brands and its impact on sales and profits. Table of Contents Chapter One: Introduction 1 1.1 Overview 1 1.2 Background 2 1.3 Statement of Problem 3 1
Words: 8025 - Pages: 33
Case Study: Goodyear Tire Coree Cox MKTG 4354 4/9/15 The Problem Due to the growth of warehouse membership clubs and discount tire retail chains, the Goodyear brand has recorded a 3.2% decline in their market share for passenger car replacement tires in the U.S., as well as, a significant drop in their repurchased tire sales. The Answer Goodyear needs to rethink and restructure their distribution policy by creating a joint venture with the mass merchandiser, Sears. Goodyear should only
Words: 2464 - Pages: 10
Final Exam Questions Course 62.601 (Customers and Markets) Fall 2014 / Professor Tao (Tony) Gao Question 1: I recommend CDT to introduce accessories for music, movies and video game fans as a new category of products. These accessories include posters, clothes, cups, and so on. These accessories related to a specific movie or famous star, for instance, a T-shirt with a theme of Star Wars. As CDT is a store for music lover and movie lover, this new category can attract these customers’ attention
Words: 3731 - Pages: 15
International Marketing The impact of culture on the quality perception of Private Labels, and the moderation effect of price promotion Table of Contents 1. Problem analysis 4 1.1 Current situation 4 1.2 Problem statement and research question 4 1.3 Theoretical background 5 2. Research 6 2.1 Research design 6 2.2 Data analysis and results 7 3. Conclusions, managerial implications, and limitations 10 4. References 12 5. Appendix 15 Appendix 1: Definitions 15 Appendix
Words: 6280 - Pages: 26
profitability. However, technology advancement, increase in price by big brand, emergence of new channels and coupon complexity of big brands allowed private label to gain share from 1990 to 1994. Private labels avoided using high cost ingredients but focused on producing quality level near to that of branded products. These private labels used clear plastic bags for
Words: 1630 - Pages: 7
Why are private label products successful? Private labels are successful because consumers, especially in todays economy are always searching for the best way to stretch their dollar and private labels fit into these types of budgets. Next, retailers understand that families are on a tighter budget and welcome private labels with open arms due to the fact that these products will attract more consumers to their store (Hauptman, 2009). What are the key success factors for private label products
Words: 617 - Pages: 3
