Harley Davidson Basic Background Description Of Company & Products 1.) Motorcycles, Apparel, Accessories, Collectables, and Spare Parts. 2.) Biking Lessons, Events, and Museums. 3.) Financing and Insurance 4.) History a. 1903: First motor-bicycle built by Harley & Arthur Davidson. b. 1904: First dealership in Chicago, IL. c. 1906: New Factory Opened in Milwaukee, WI (28’x28’). d. 1907: Harley-Davidson Motor Company Incorporated.
Words: 954 - Pages: 4
Table of Contents Executive Summary …..….…………………………………………………………………………………………………………………………1 Harley-Davidson’s Competitive Advantages ..………………………………………………………………………………………….2 Symbol of Innovation and Toughness ……………………………………………………………………………………….…2 Uniqueness and Distinction …………………………………………………………………………………………………………2 Facing Challenges ………………………………………………………………………………………….…….……………………..3 Future Sustainability ……………………………………………………………………………………………………………………3 Vulnerability
Words: 4556 - Pages: 19
First and foremost, Harley-Davidson done a good job for its Harley Owners Group (H.O.G) program by giving a one year free H.O.G membership to their customers, this program would make the new members active with their Harley and keep the company close to its customers. In the subsequent year, if they renewed their membership, the members could continue to enjoy various discount and benefits such as invitations to events, for example short rides, major destinations rides, charity functions as well
Words: 375 - Pages: 2
experience: The experiential meaning of Harley Davidson’ by Schembri, S. This article talks about the experiential aspect of branding, and how it can be more powerful than the product itself for some companies. The author studies the community surrounding Harley-Davidson motorcycles in Australia, and the lifestyle that comes with the brand loyalty displayed by many Harley-Davidson owners. She explains the method with which she is studying the “experiential meaning of Harley-Davidson”, and then begins to talk
Words: 1472 - Pages: 6
How does Harley Davidson deliver value and customer satisfaction to its customers?Harley Davidson has establish their self as an industry leader as they have continued toreinvent their image. They have been at the brink of bankruptcy multiple time but continue tochange with the times by mixing a blend of traditional style bikes and freedom (Rifkin, 1997).They have been able to provide an unique experience to their customers not through thepurchasing process but through their high quality products
Words: 361 - Pages: 2
If I was CEO of Harley-Davidson, I would have to consider the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales. Exports can be very advantageous in increasing sales through a larger diversity and number of customers and hence raising profit, gaining global market shares, and increasing the potential to expand the company into foreign lands. However, it is possible that exporting the motorcycles could be more costly since
Words: 336 - Pages: 2
Feb 24th 2012 Introduction Harley-Davidson is an American Motorcycle Manufacturer founded in Milwaukee Wisconsin in 1903. It was one of two American Motorcycle companies to survive the Great Depression. Harley was founded by three brothers, William, Walter, and Authur Davidson with William Harley. Harley became the biggest motorcycle manufacturer in the world by 1920. Supplying motorcycles from WWI to todays society, Harley has become not only an American icon but a worldwide
Words: 2459 - Pages: 10
Dirt Bikes is a privately owned Off-Road vehicle/motorcycle manufacturing company. The company was founded in 1991 and is located in Colorado. They employ over 100 employees and create motorbikes with unique practices and designs. They have been growing and expanding the services that they offer as well as the products that they create. Their goals are to extend their market base and to continue to reach out globally as their customer satisfaction continues to hit the high notes. They use distributors
Words: 2235 - Pages: 9
The great American icon celebrates its first century. MOTORCYCLES They were so young. William S. Harley and Arthur Davidson were only 21 and 20, respectively, when they built their first motorcycles for sale in 1903. Working out of a 10 x 15-ft. backyard shed in Milwaukee, the pair built only three of their bicycle-based single-cylinder motorcycles that year. But what they started has lasted 100 years and grown to become an internationally recognized symbol of America. These two tinkerers and racers
Words: 1838 - Pages: 8
1/22/07 3:37 PM Page i RP OS T ElletFM.qxp THE DO N OT C OP YO CASE STUDY HANDBOOK 1/22/07 3:37 PM Page ii DO N OT C OP YO RP OS T ElletFM.qxp 1/22/07 3:37 PM Page iii RP OS T ElletFM.qxp YO THE OP CASE STUDY HANDBOOK How to Read, Discuss, and OT C Write Persuasively About Cases DO N William Ellet Harvard Business School Press Boston, Massachusetts 1/22/07 3:37 PM Page iv RP OS T ElletFM.qxp Copyright 2007 William Ellet YO All rights reserved Printed
Words: 99835 - Pages: 400
