Case Study: Harley-Davidson, Inc.: Troubled Times Increase H-D’s Reliance on International Sales. Case Study: Harley-Davidson, Inc.:Troubled Times Increase H-D’s Reliance on International Sales. 1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not? Answer: H-D using “Differentiation Strategy” by offering its heavyweight motorcycle through the distinctive designs. H-D are also a leader in the heavyweight
Words: 351 - Pages: 2
Harley Davidson Case Study 1. 1. Building Brand Community on the GROUP 4 Harley-Davidson Posse Ride Prepared for: MMA035, Dr. Csilla Horváth Prepared by: E.L. Mulder, C. Neghina, D. Oosterveer, L. Partouns, S. Voet December 10, 2009 Case Study 2. 2. Building Brand Community on the Harley-Davidson Posse Ride 1. What are the benefits of long rides as Posse, for customers of Harley Davidson (HD)? Evaluate the relational effects based on Exhibits 7 and 10, which refer to pre and post evaluations
Words: 4444 - Pages: 18
የተሰብሳቢና ተከፋይ ሂሳብ አፈፃፀም የውስጥ ኦዲት ሪፖርት ላይ የተሰጠ ምላሽና የድርጊት መርሃ ግብር | የውስጥ ኦዲት ሪፖርት | የተሰጠ ወቅታዊ ምላሽ | በቀጣይ መወሰድ ያለበት እርምጃ | ፈፃሚ አካል | የሚፈፀምበት ጊዜ | 1. | ቆይታቸው ከ2 ዓመት እስከ 10 ዓመት የሆኑ በድምሩ ብር 4,260,112.21 የሆኑ ከ 52 ድርጅቶች የሚፈለግ የንግድ ተሰብሳቢ ሂሳብ መኖሩ የታየ ሲሆን ከዚህ ውስጥ ከኢትዮጵያ መድህን ድርጅት የሚሰበሰብ ብር 32,427.82 እና 29 (ከየኢትዮጵያ ምግብ ለመድሀኒት) ከተባለ ድርጅት የሚሰበሰብ ብር 47,840.00) በልማት ድርጅት ሚኒስቴር መ/ቤት ደረጃ እርምጃ ይወሰድበት ዘንድ በደብዳቤ የማሳወቅ ሥራ ተሰርቶ ውጤቱ እየጠበቀ ያለ ሲሆን ከዛ ውጭ ያሉት ከ50 ድርጅቶች የሚፈለጉ ተሰብሳቢዎች በሙሉ እርምጃ ያልተወሰደባቸው መሆኑ፣ | *
Words: 767 - Pages: 4
Running head: Harley-Davidson, Inc. v Grottanelli Harley-Davidson, Inc. v Grottanelli Park University HARLEY-DAVIDSON, INC. v. GROTTANELLI 91 F.Supp.2d 544 (2000) HARLEY-DAVIDSON, INC., Plaintiff, v. Ronald GROTTANELLI, d/b/a The Hog Farm, Defendant. No. 93-CV-144M. United States District Court, W.D. New York. March 24, 2000. Michael, Best & Friedrich, Dyann L. Kostello, Milwaukee, WI, for plaintiff. Phillips, Lytle, Hitchcock, Blaine & Huber, Peter K. Sommer, Buffalo, NY
Words: 713 - Pages: 3
Michigan University ScholarWorks at WMU Honors Theses Lee Honors College 12-10-2010 Harley-Davidson, Inc.: A Strategic Audit Sheila Lenz Western Michigan University Follow this and additional works at: http://scholarworks.wmich.edu/honors_theses Part of the Accounting Commons, Sales and Merchandising Commons, and the Strategic Management Policy Commons Recommended Citation Lenz, Sheila, "Harley-Davidson, Inc.: A Strategic Audit" (2010). Honors Theses. Paper 1853. This Honors Thesis-Open Access
Words: 4515 - Pages: 19
consumer this is an advantage because it allows them to shop for what they feel is the best product out there. However, for industry leader Harley-Davidson, it could be the cause of much worse. While Harley-Davidson has been in business since the early 1900’s, even this motorcycle giant has its shares of ups and downs within in the industry. Currently, Harley-Davidson is faced with problems such as how it can maintain its unique position as a heavyweight motorcycle manufacturer in North America, what
Words: 351 - Pages: 2
all being muscle toned, risky, loud and obnoxious badass on a bike. This isn’t exactly what Harley-Davidson wanted to portray, but it’s what made them into the company they are today. Harley-Davidson was started by no other than William S. Harley and Arthur and Walter Davidson, a few friends fascinated by motors and bikes in a rural part of Milwaukee, Wisconsin. The first blueprint sketched by William S. Harley was in early 1901, but the first actual sale of a completed bike wasn’t till late 1906. With
Words: 1291 - Pages: 6
TUI UNIVERSITY Module 1 Case Assignment MKT501 – Strategic Marketing 23 January 2012 1. Briefly describe Harley Davidson’s traditional targeting and positioning strategy. Harley Davidson is a company that has been around since 1903 and in that time has got quite accustomed to dealing with the changes in markets, which are driven by the changes in people. Having a good “tough image” and great marketing plan has kept the US motorcycle king afloat for over 100 years and will undoubtedly,
Words: 1554 - Pages: 7
APPLICATIONS – NORDSTROM Diagnosis Company Background Industry: Retailer (Upscale US department store chain). Founder: John W. Nordstrom and Carl F. Wallin. Headquarters: Seattle, Washington, US. Product: Footwear, clothing, accessories, handbags, jewelry, cosmetics, and fragrances. Number of location: 112 full-time stores, 69 Nordstrom Rack clearance stores, 2 Jeffrey Boutiques and 1 clearance stores Connecting with customer 1) Maintain "no question asked" return policy. 2) Sales representatives
Words: 1516 - Pages: 7
Strategic Audit of Harley-Davidson Current Situation A. Current Performance 2008 ❖ Revenue 2008 $5.59 billion down from $5.73 billion in ❖ Net Income $654.7 million down from $933.8 million i ❖ Earnings per stock share $2.70 down from $3.74 in 20 ❖ Motorcycles sold 303,470 down from 330,619 in 2007 http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949 B. Strategic Posture * Mission ❖ We ride with our customers and apply this deep connection
Words: 2610 - Pages: 11
