Our report handles the problem of how Harley Davidson which produces traditional bikes can maintain its position in this changing environment. Company Information: Harley Davidson’s EPS has been growing at a very strong rate for the last decade. Since 1996 the company’s EPS has grown at an extremely fast 22 % annual rate. Industry Structure: Decisional Problem: Decision Alternatives: Alternative One - Continue as before / Status Quo Alternative Two – Reposition Buell Alternative
Words: 1459 - Pages: 6
HARLEY DAVIDSON A myth is a story that is told and re-told. And every time that it is told, it’s told just a little bit different. It was 1900 and the automobile was not yet introduced. Two boys, William S. Harley, a twenty year old draftsman apprentice and his lifelong pal Arthur Davidson, nineteen and a pattern maker, got caught up in the idea of a motorcycle. And so hung up on the idea of a motorcycle they were, in 1901 they began making their own (Leffingwell.1995). And so begins the man
Words: 720 - Pages: 3
Harley Davidson Basic Background Description Of Company & Products 1.) Motorcycles, Apparel, Accessories, Collectables, and Spare Parts. 2.) Biking Lessons, Events, and Museums. 3.) Financing and Insurance 4.) History a. 1903: First motor-bicycle built by Harley & Arthur Davidson. b. 1904: First dealership in Chicago, IL. c. 1906: New Factory Opened in Milwaukee, WI (28’x28’). d. 1907: Harley-Davidson Motor Company Incorporated.
Words: 954 - Pages: 4
Case Analysis 2: Harley-davidson MKT 201:001 Long Island University Angel Pagan November 17, 2012 Case Analysis 2: Harley-Davidson This case focuses on the iconic motorcycle brand of Harley-Davidson. Harley-Davidson is an American motorcycle manufacturing company founded in Milwaukee, Wisconsin. Since Harley-Davidson was established in 1903, the manufacturer has experienced its ups and down. It especially encounters struggles like any other automobile industry during economic downturns
Words: 1454 - Pages: 6
HARLEY-DAVIDSON HOG CASE STUDY BRAND MANAGEMENT 6M:223:EXC SUMMER 2010 Introduction After near extinction Harley-Davidson has become one of the premier motorcycle manufacturers and distributors in the world. A primary driver in this success has been their attention to building the Harley-Davidson brand with attention to customer loyalty, specifically with the creation of a brand community of customers – the Harley Owners Group (HOG). Through HOG they have been able to connect
Words: 1201 - Pages: 5
Harley-Davidson Motor Company : Enterprise Software Selection Jeen Song Minh Phung Brandon Kinney 1. Was linking the software selection process to the overall supplier management strategy appropriate? That was appropriate to do that because the process will bring in the requirement and capabilities necessary so that the company could recognize the strategic vision. Also, linking the software process may take more time than usual but " when your strategy is deep and far reaching, what
Words: 977 - Pages: 4
Harley-Davidson: Enterprise Software Selection History William Harley and Arthur Davidson founded the Harley-Davidson Motor Company in 1903. By 1920, Harley-Davidson was the largest motorcycle manufacturer in the world. The company survived quality problems and financial issues in the mid 1980’s and remains the largest motorcycle manufacturer in the US. Through the years, the Harley brand had developed into a spirit of youthfulness, independence, and recklessness. However these ideals are
Words: 1783 - Pages: 8
Q1. How would you characterize HD’s core challenge as of the end of 2005? Is there decision criteria? Harley Davidson core challenge relates to an aging customer group, a strong association with boomers making the brand harder to sell to the younger generation. In general the stronger the brand is with the older generation, the weaker it is with the younger generation. Harley will need to take measure to reach its younger customers while maintaining growth in its traditional segments. As a result
Words: 392 - Pages: 2
Case Study: Harley-Davidson 1. What do you think are the company’s (Harley-Davidson) major strengths and weaknesses? Strengths: * Strong brand name * Strong customer loyalty * Operates in 2 segments, Harley-Davidson motorcycles and related products, and Harley-Davidson Financial Services * The HOG ( Harley Owners Group) which has over 1 million members worldwide and is the industry’s largest company sponsored motorcycle enthusiasts organizations * The only American brand manufacture of heavyweight
Words: 282 - Pages: 2
First and foremost, Harley-Davidson done a good job for its Harley Owners Group (H.O.G) program by giving a one year free H.O.G membership to their customers, this program would make the new members active with their Harley and keep the company close to its customers. In the subsequent year, if they renewed their membership, the members could continue to enjoy various discount and benefits such as invitations to events, for example short rides, major destinations rides, charity functions as well
Words: 375 - Pages: 2
