Top management sets sales growth and return on total capital targets for the divisions. • Each fiscal year, from November to July, the CEO and several corporate officers meet with the management of each division at a one or two day division planning conference: ▪ Prior to its division planning conference, the division president submits four standard exhibits to top management: 1. Value measurement chart 2. Sales gap chart 3. Sales gap line chart
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Modern Industrial Org. – Post Midterm Study Notes October 19/2010 Product Differentiation and Monopolistic Competition Differentiated Products • Products considered differentiated when consumers view as imperfect substitutes • Could be products of different firms or different brands produced by same firm • Implies that a firm can raise price without losing all demand • Example: o Frozen orange juice o Bottle water o Cola o Ready-to-eat breakfast cereal o Automobiles Two Issues
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Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging
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300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation
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Professor Roger Palmer, Head of the School of Management, Henley Business School, UK The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real
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process or machine failure in the hope/belief that the failure can be repaired before the stock runs out. This type of stock can be eliminated by programmes like Total Productive Maintenance Overproduction is held because the forecast and the actual sales did not match. Making to order and JIT eliminates this stock type. Lot delay stock is held because a part of the process is designed to work on a batch basis whilst only processing items individually. Therefore each item of the lot must wait for
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Strategies to Fight Low-Cost Rivals * Nirmalya Kumar From the December 2006 Issue * Strategies to Fight Low-Cost Rivals Strategy & Execution HBR Article Executive Summary Reprint: R0612F Companies find it challenging and yet strangely reassuring to take on opponents whose strategies, strengths, and weaknesses resemble their own. Their obsession with familiar rivals, however, has blinded them to threats from disruptive, low-cost competitors. Successful price warriors, such as
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this implementation? b. Find a story of problems encountered with an ERP implementation. What factors contributed to the obstacles which were encountered?? Possible resources: Austin, Robert D., Sole, Deborah, and Cotteleer, Mark J. “Harley Davidson
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Chapter 12--Managing Organization DesignChapter 12--Managing Organization Design Student: ___________________________________________________________________________ 1. Organizational design is the building block. Job design is how the blocks are put together. True False 2. The appropriate degree of specialization can vary, but not the appropriate span of management. True False 3. Organization design is a means to implement strategies and plans to achieve organizational goals
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|Promotional content | |Advertising · Branding · Underwriting | |Direct marketing · Personal sales | |Product placement · Publicity | |Sales promotion · Sex in advertising | |Loyalty marketing · SMS marketing | |Premiums · Prizes
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