1. Kapittel 1. Intrigert markedskommunikasjon Give a brief overview of the instruments of the communications mix a. Annonsering: er en form for ikke-personlig /enveis kommunikasjon en type masse kommunikasjon, for eksempel tv, aviser, radio b. Salgskampanjer: er salgsstimulerende kampanjer, kan være pris avslag, kuponger, lojalitetsprogrammer, konkurranse og gratis smaksprøve c. Sponsing: Den sponsete organisasjonen eller personen vil være med på å skape en synagieffekt mellom
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CHAPTER 1 Marketing: Managing profitable customer relationships Marketing is managing profitable customer relationships. The goal of marketing is to attract new customers, to grow current customers by delivering satisfaction and to provide goods and services at profit. Marketing specialists must satisfy their customers’ need in a socially responsible and ethical manner The marketing process 1. Understand the marketplace and customer needs and wants Humans have 3 needs * Physical
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Death of the Operating Lease Running head: DEATH OF THE OPERATING LEASE 1 Death of the Operating Lease and its Impact on Leading U.S. Companies Mark S. Lynn Mount St. Mary’s University Copyright 2010, Mark S. Lynn Death of the Operating Lease Abstract The proposed elimination of operating lease treatment by the IASB and FASB, as outlined in 2 their discussion paper, Leases – Preliminary Views, will have a varying degree of impact on U.S firms. After a review of the evolution of
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| | |Cand. merc. program | |INTERNATIONAL MARKETING AND MANAGEMENT | |
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margins customers. * Full partnerships: Few customers and high margins. * Frequency marketing program: rewards for customers who buy frequently or large amounts. * Club marketing program: Special benefits, member communities (Harley Davidson) * Selective
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UNIVERSITATEA „VALAHIA” TÂRGOVIŞTE FACULTATEA ŞTIINŢE ECONOMICE SPECIALIZAREA MARKETING PROIECT SIMULARI DE MARKETING PROFESOR INDRUMATOR: STUDENTI: TRANDAFIROIU DENISA PAHONTU MIHAELA OLTEANU MADALINA STANCU RAZVAN -2010- CUPRINS CAPITOLUL I-PREZENTAREA GENERALĂ A COMPANIEI AVON COSMETICS…………………………………………………………………………… 1. ISTORIA AVON COSMETICS........
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OPERATIONS MANAGEMENT TESTBANK CHAPTER 1: Introduction to Operations Management TRUE /FALSE 1. Some of the operations-related activities of Hard Rock Café include designing meals and analyzing them for ingredient cost and labor requirements. True (Global company profile, easy) 2. The production process at Hard Rock Café is limited to meal preparation and serving customers. False (Global company profile, easy) 3. All organizations, including service firms such as banks and hospitals, have a production
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undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides—clients demanding better results from their advertising and promotional dollars; lean but highly creative smaller ad agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their products and services; consumers who no longer respond to traditional forms of advertising;
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2 The Entrepreneurial Process "Who can be on entrepreneur you ask? Anyone who wants to experience the deep, dark canyons of uncertainly and ambiguity, and who wonts to walk the breathtaking highlands of success. But caution, do not plan to walk the Iotter until you hove experienced the former" An entrepreneur Results Expected Upon completion of this chapter you will have: l. Developed a definition of entrepreneurship and the entrepreneurial process that spans lifestyle to high potential ventures
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is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides—clients demanding better results from their advertising and promotional dollars; lean but highly creative smaller ad agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their products and services; consumers who no longer respond to traditional forms of advertising;
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