company. He knew that Ducati could not grow indefinitely, and was struggling with what strategy might overtake these bounds. Minoli and the rest of Ducati’s top management team were considering different alternatives. One alternative was to attack Harley Davidson’s niche with a Ducati interpretation of a cruiser. Was this broadening of Ducati’s traditional niche the right move to sustain the profitable growth of the company? The Market for Motorcycles in 2001 The roots of the motorcycle industry
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Harley Davidson Harley Davidson also known as the Ferrari of bikes states in their mission statement “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments (Youtube).” Harley Davidson strives to build and provide not only a mode of transportation but also a lifestyle. From their inception Harley Davidson has “enjoyed an active path of
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company have to be enhanced and people who are going to be affected by the change have to be involved. * Adapt to market changes regularly and also change to a better client/customer oriented environment. * The client relationship managers, sales team, and portfolio managers would be decentralized to enable them to sell to their clients and the trust
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2 Introduction •Harley Davidson’s (HD) heritage is symbolic of the American dream •HD’s unique potato-potato-potato sound created by its famous V-twin engine is still a trend among riders •HD was formed in 1903 in the Davidson family’s backyard •During both World War I and II, HD’s contribution to U.S efforts increased its sales and popularity in US and became a prominent symbol of so called American Dream •HD operates in two segments that are financial services and motorcycles and related
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HARLEY-DAVIDSON STRATEGIC PLAN Submitted by Stacey Wagner Prepared for Professor Don Looney Business Policies and Strategies Spring 2007 TABLE OF CONTENTS VISION STATEMENT .................................................................................................... 3 MISSION STATEMENT ................................................................................................. 3 EXTERNAL ASSESSMENT .............................................................................
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between Harley-Davidson and a small, entrepreneurial, niche market company, Lehman Trikes. CASE SYNOPSIS As the world was in the midst of a crippling recession, on July 22, 2008, Harley-Davidson unveiled the new Tri Glide three-wheeled motorcycle at the annual dealer meeting in Las Vegas. At the same meeting Lehman Trikes, a small but rapidly growing leading manufacturer of three-wheeled motorcycles, announced that it would be the exclusive supplier to Harley-Davidson of the Tri
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9-906-410 REV: APRIL 5, 2007 RICHARD L. NOLAN SURESH KOTHA Harley-Davidson: Preparing for the Next Century There are very few products that are so exciting that people will tattoo your logo on their body. — Richard Teerlink, Retired CEO, Harley-Davidson In 2003 Harley-Davidson, under the leadership of Jeffery Bluestein, celebrated its 100 birthday. The company, which almost went bankrupt in 1970, had successfully shed its product and marketing doldrums and was once again the market leader
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HARLEY – DAVIDSON: Preparing for the Next Century Harley-Davidson (Harley) was founded in 1903 as a small business and became the largest motorcycle company in the world after 15 years of operations. Moreover, by 1950, Harley-Davidson was the leader in the U.S. Market with over 60% market share. Historically, the key success factor in Harley-Davidson combined two important ingredients: several competitive advantages and favorable conditions in the motorcycle industry since the industry was almost
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Harley Davidson has had a rollercoaster ride of success. During its earlier years, Harley quickly jumped to the top of motorcycle sales worldwide. With its simple V-Twin engine, Harley had created a bike that was both appealing and reliable. The biggest appeal was how easy the engine was to tinker with as motorcycle mechanics were far and few between, but most of all the sound of “raw power” was what owners loved. This love for raw power and made in America machinery, brought many loyal customer
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Case Analysis 2: Harley-davidson MKT 201:001 Long Island University Angel Pagan November 17, 2012 Case Analysis 2: Harley-Davidson This case focuses on the iconic motorcycle brand of Harley-Davidson. Harley-Davidson is an American motorcycle manufacturing company founded in Milwaukee, Wisconsin. Since Harley-Davidson was established in 1903, the manufacturer has experienced its ups and down. It especially encounters struggles like any other automobile industry during economic downturns
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