Summer Internship Project Report Understanding the Business Dynamics of four major Indian IT companies, Comparison of their Strategies and Equity Forecasting of a Company Submitted to Mr VinitBolinjkar, Head, Equity Research, Ventura Securities Ltd Dr. Sangeeta Wats 8 June 2013 Prepared by Vaibhav Jha (Roll No A028) Intern at Ventura Securities Ltd, Mumbai MBA Capital Markets 2012-14 batch Narsee Monjee Institute of Management Studies, Mumbai Preface The size of Indian IT Industry
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Introduction “What’s in a name? That which we call a rose by any other word would smell as sweet”, said Shakespeare. What explains McDonald’s, Apple I Pod, Toyota and Harley Davidson, etc., to be among the top 100 brands? Is it their sales revenue? No. Is it their years of existence? No. Is it their global presence? No. If all of these are not indicative of the companies’ entitlement to feature in the global brands’ list, what then explains their inclusion? The answer is Brands. Because these companies
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UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f t-awaited an most talke nd ed-about aut tomobile deb in India On buts a. January 10, 2008, Ta Motors unveiled its (U.S. dollar USD2,50 car1 (also called “Rs1 lakh ata u rs) 00 car” or “t people’s car”) at the ninth Auto Expo in New Delhi. The Tata Nano brought a m the s w o media blitz and a crush of onlookers th required top-level sec o hat t curity. Woul the car
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of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author, The Deviant Advantage: How Fringe Ideas Create Mass Markets “Wide-ranging, readable, pithy, and right on target, these insights not only are a great refresher for marketing managers but should be required reading for all nonmarketing executives.” —Christopher Lovelock
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See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/228143324 The Tata Nano: The People's Car ARTICLE · JUNE 2009 CITATION READS 1 709 3 AUTHORS, INCLUDING: Paul Farris University of Virginia 115 PUBLICATIONS 1,044 CITATIONS SEE PROFILE Available from: Paul Farris Retrieved on: 08 January 2016 UVA-M-0768 Rev. Feb. 2 2011 24, THE TATA NANO THE PE T O: EOPLE’S CAR It was one of the longest t f
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Systems 1. What is ERP? 2. The Evolution of ERP 3. The Integrated Systems Approach b. Business Benefits of ERP c. ERP Modules d. ERP Design Alternatives e. The Business Case for ERP 1. Cost-Benefit Analysis for ERP 2. Can ERP Provide a Competitive Advantage? f. The Challenge of Implementing an ERP System g. Summary ANSWERS TO END-OF-CHAPTER QUESTIONS Questions for Discussion: 1. Use on-line library databases to identify articles in trade publications which provide case studies of ERP
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THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION PROJECT Burç ÖRETMEN İSTANBUL, 2014 THE REPUBLIC OF TURKEY BAHCESEHIR UNIVERSITY THE GRADUATE OF SOCIAL SCIENCES IMPACT OF BRAND AWARENESS ON CONSUMER LOYALTY MASTER OF BUSINESS ADMINISTRATION MASTER OF BUSINESS ADMINISTRATION
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Marketing Research: An Applied Orientation, 6e (Malhotra) Chapter 2 Defining the Marketing Research Problem and Developing an Approach 1) Problem definition is the most important step in the marketing research project. Answer: TRUE Diff: 1 Page Ref: 36 LO : 1 2) Better communication and more involvement in problem definition are the most frequently mentioned ways of improving the usefulness of research. Answer: TRUE Diff: 2 Page Ref: 37 LO : 2 3) The organizational status of the researcher
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CHAPTER 8 IMPORTING, EXPORTING, AND SOURCING SUMMARY A company’s first business dealings outside the home country often take the form of exporting or importing. Companies should recognize the difference between export marketing and export selling. By attending trade shows and participating in trade missions, company personnel can learn a great deal about new markets. Governments use a variety of programs to support exports, including tax incentives, subsidies, and export assistance
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1 The Innovator’s Dilemma When New Technologies Cause Great Firms to Fail CLAYTON M. CHRISTENSEN Harvard Business School Press Boston, Massachusetts 2 Copyright © 1997 by the President and Fellows of Harvard College All rights reserved The Library of Congress has catalogued the hardcover edition of this title as follows: Christensen, Clayton M. The innovator’s dilemma : when new technologies cause great firms to fail / Clayton M. Christensen. p. cm. — (The management
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