call upon many tools from various disciplines most commonly taught in business schools. Stacking Up with the Industry Integrating Corporate Social Responsibility (CSR) into the business model can be viewed as a business strategy in the sports entertainment industry, by shedding the perception of promoting violence and moving towards promoting family friendly content. CSR is a vehicle that can be used to promote social change and acceptance using a company as a “voice” which would carry more weight
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Introduction to Written Communication News Report E3 Introduces the Next-Gen Console Vishal .R. Shivam 3-27-2015 Entertainment News Report E3 Introduces the Next-Gen Console 27th, March 2015 This month at Sony’s PlayStation Meeting 2015 in New York, the company announced their latest gaming console, the PlayStation 4. Although the hardware has undergone no aesthetic changes, several new features were demoed for the audience. Further details about the system are being kept under
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November 6, 2015: Cineplex and Scotiabank announce 10-year extension of SCENE loyalty program * November 10, 2015: Reports record 3rd quarter results * January 11, 2016: Cineplex, WorldGaming sign comprehensive deal with Sony Computer Entertainment Canada (Playstation) * Plans to open 10-15 “Rec Rooms” across Canada * Management expects revenue of $10MM/year from each location 2016 Notable Box Office Releases Zoolander 2: February 12 Batman v Superman: March 25 Captain
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World Wrestling Entertainment Under the leadership of CEO, Vince McMahon, World Wrestling Entertainment (WWE) has become one of the most popular entertainment brands in the world. WWE strives to keep its exposure to the 35 million fans and attract new viewers by using various customer facing platforms from live wrestling matches to mobile apps. McMahon clearly understands what the fans want and has been innovating and improving ways to satisfy their needs in the entertainment industry. McMahon’s
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Product, Pricing, and Channels Team Paper MKT/421 January 06, 2015 Intro Sony’s PlayStation TV is about to be launched to the public for the first time. Our team will be presenting a description of Sony’s new product and explain the features that will change your PlayStation experience. We will also discuss Sony’s marketing strategy and how they will change in the near future as the launch progresses. Then we will unveil the packaging and how it will impact the products value as well as
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I am writing in response to the letter I received from you regarding absences of my daughter Kat Dudek. I attached your letter to my email. There are a few things of which I would like to make you aware. First, all of the absences were due to Kat's sicknesses. Since she was a little child, she has been sick quite a lot. Before Kat was born, I had three miscarriages, including ectopic pregnancy. Kat was conceived right after the surgery during the time when I had to take very strong antibiotics
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The Last Guardian Made by Team ICO, the same people who brought you Ico and Shadow of the Colossus, The Last Guardian is a game with compelling storytelling, amazing graphics and incredible AI. It tells the tale of a nameless child escaping from a world of ruin with the help of his giant cat bird companion to find his way back home. Throughout their journey, the two develop trust, compassion, and communication, and the bond they form is unlike any other. The game is a wonderful experience, and is
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want from the culture for a Japanese hero, the same culture that spawned the likes of comic book icon, Astroboy. Inoki and Baba followed from what was built from Rikidozan, and Rock and Austin were born from a collection of circumstance and the entertainment edge of the
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Executive Summary Sony Computer Entertainment Inc. has the unique distinction of being the first and only company to have had market leadership for 2 consecutive console generations. However, in recent times, the ecosystem has changed to include a larger audience and usability has trumped technological superiority as a key metric in generating buyer interest. In 2008, Nintendo’s Wii had 2 times the market share that Sony’s offering, the Play Station 3, had. I feel Sony should assess the following
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Canadian recording artist, rapper, and songwriter. Drake started off playing Jimmy Brooks on the television series Degrassi. After that career was done he later rose as a rapper, after releasing a couple of mixtapes before signing with Young Money Entertainment (Kellman). For one Drake is one of my all time favorite music artists. He motivates me and puts me in a positive attitude with his original lyrics. The song “Successful” in the album So Far Gone and Ready sticks out as one of my favorite songs
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