Case Analysis Report “Harrah’s Entertainment” BUSI2201U (Marketing 1) Group #12 By Raji Sandhu Mohamed Mounib Kyle Craner Javaad Khan Obaid Mohammed Mohammad Malik Word Count: 2001 Analysis-Problem/Opportunity Harrah’s Entertainment is a huge company with many brands and properties under its name including 40,000 hotels, 60,000 slot machines, 390 restaurants, 240 retail shops and 7 golf courses which received over $10,000,000,000 in revenue in the year 2009. Harrah’s entertainments
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Case Analysis: Harrah’s Entertainment, Rewarding Our People Harrah’s Entertainment is one of the world’s largest casino entertainment companies. Harrahs concentrates on building customer loyalty through an optimal service, excellent products, operational excellence and technology leadership. The company decided to change its operating strategy from a more product orientated to a strategic marketing orientated company, after what products and services are based on customer data. Regarding to this
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the fundamentals of the casino business wrong i.e., treating one customer differently than they treat another. Without data analytics, this would not have been possible. Also, linking customer satisfaction with the workers scores. This attempt by Harrah has improved the customer service scores and successively improved customer loyalty. Overall the article discusses the importance of data analytics in a business to generate customer-centered marketing strategies. The article “Data Scientist: The
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The Cobsy Show Between the years (1984-1992) there was an American sitcom on television called the Cobsy Show. The star of the show was an actor by the name of Bill Cobsy. The show was based on a couple who were a doctor and a lawyer and their five children, their name on the show were the Huxtable. Being rated the best and most popular family comedy of the 80’s and the early 90’s
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Running Heading: The Cobsy Show The Cobsy Show The Cobsy Show Between the years (1984-1992) there was an American sitcom on television called the Cobsy Show. The star of the show was an actor by the name of Bill Cobsy. The show was based on a couple who were a doctor
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Plan By Lillian I Burrow A professional paper in partial fulfillment of the requirements for the Master of Hospitality Administration Department of Hotel Administration Pro Paper Chairs Carola Raab Yen-Soon Kim Summer 2011 William F. Harrah College of Hotel Administration University of Nevada, Las Vegas SUNSHINE CAFÉ Table of Contents Part 1 Introduction ............................................................................................................4 Purpose...
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Question 1: The fundamental argument underlying Harrah’s strategy; is it better to catch many small fish or one big whale? The most rewards should be given to the group of customers with high customer worth, or customers who could potentially transition into that category (high predicted worth). Casinos typically target high rollers with a large bank roll who play high stake games. They court these types of players, offering complimentary rooms or services. Harrah’s on the other hand chooses to
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MANAGEMENT The future of pricing in services Stowe Shoemaker Received (in revised form): 2nd July, 2003 William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas, 4505 Maryland Parkway, Mail Drop 6037, Las Vegas, NV 89154-6037, USA Tel: +1 702 895 1794; Fax: +1 702 895 1135; E-mail: stowe1202@aol.com Stowe Shoemaker is an associate professor at the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. He holds a PhD from Cornell University
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NIBC Valuation Memo Analysis of valuation methodologies Comparable company analysis compares trading and operating performance of the Wynn Resort to its peers. We used this valuation method to determine how the market has valued the earnings and cash flows of similar companies and allow us to analyze other parameters such as book value, leverage and margins. The main benefit of this valuation methodology is that market efficiency ensures that the trading multiples are similar for companies
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magazine. Recipient of 2000 Leadership in Data Warehousing Award from the Data Warehousing Institute (TDWI), the premier association for data warehousing. The casino industry is highly competitive (rivalry among existing competitors is fierce). Bill Harrah was a man ahead of his time when he opened his first bingo parlor in 1937 with the commitment of getting to know each one of his customers. In 1984, Phil Satre, president and CEO of Harrah's, continued that commitment to customers. In search of its
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