4254 FEBRUARY 9, 2011 JOHN J. GABARRO COLLEEN KAFTAN Jamie Turner at MLI, Inc. “Had I known how hard this job would be, I might have thought twice about leaving the one at Wolf River,” Jamie Turner reflected as he waited for his boss, Pat Cardullo, to arrive at the office on a blustery September morning. At 32, Turner was struggling in his third marketing management position since completing his MBA six years earlier. Only six months into his current assignment at Modern Lighting Industries
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Marketing Myopia by Theodore Levitt 1. Defining the market and understanding your customer (page 1). 2. Focusing on customers want rather than what the company wants (page 10) – Not neglecting marketing 3. Excluding a product from a lineup when it is necessary – reacting to the shift preferences of customers. (page 4) 4. “The view that an industry is a customer satisfying process, not a goods-purchasing process”(page 19) 5. Growing population and mass production is never a guarantee to increase
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How to Design Smart Business Experiments Design How to Managers now have the tools to conduct small-scale tests and gain real insight. But too many “experiments” don’t prove much of anything. Smart Business Experiments by Thomas H. Davenport hbr.org | E February 2009 | EVERY DAY, managers in your organization take steps to implement new ideas without having any real evidence to back them up. They fiddle with offerings, try out distribution approaches, and alter how work gets
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innovation and research. Best advice he’s received: “The basic social responsibility of a business is to both maintain employment and meet the obligation to pay taxes.” Great book: How to Stop Worrying and Start Living by Dale Carnegie. “Regardless of my job description, as an engineer or member of company management, this book provided spiritual support when I faced difficult challenges in the business world.” Jim Sinegal, 73 CEO, Costco, Issaquah, Wash. Many retailers scrambled to raise
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In 1993 the American iconic company IBM hired a new turnaround CEO named Lou Gerstner. In this Harvard Business Review article entitled Diversity as Strategy, Harvard Professor David A. Thomas writes about an aspect of Gerstner’s strategy is really a story about people, starting with the diversity of people within IBM, and the positive replication into their global markets. These markets include customers, employees, and the search for new talent to recruit. Gerstner realized that an organization
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perates. The concept of shared value—which focuses on the connections between societal and economic progress— has the power to unleash the next wave of global growth. An increasing number of companies known for their hard‐nosed approach to business—such as Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal‐Mart—have begun to embark on important shared value initiatives. But our understanding of the potential of shared value is just beginning. There are three key ways that companies can create shared value opportunities:
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at Harvard Law School. Max H. Bazerman Harvard Business School Iris Bohnet Kennedy School of Government, Harvard University Robert C. Bordone Harvard Law School John S. Hammond John S. Hammond & Associates Deborah M. Kolb Simmons School of Management David Lax Lax Sebenius, LLC Robert Mnookin Harvard Law School Bruce Patton Vantage Partners, LLC Jeswald Salacuse The Fletcher School of Law and Diplomacy, Tufts University James Sebenius Harvard Business School Guhan Subramanian Harvard Law
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HARVARD BUSINESS SCHOOL 9-108-092 REV: JANUARY 14, 2009 ATH MicroTechnologies, Inc. (A): Making the Numbers nstructi This case describes the evolution of an innovative, entrepreneurial firm in the medical technology industry. The successes-and di(fIcult-ies---of the business are due in large part to management's attenpts to design and use formal control systems to achieve profit and performance goals The case is structured in five chronological sections that will be discussed in class. To
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Competitiveness Harvard Business School Stockholm, Sweden 22 January 2008 This presentation draws on ideas from Professor Porter’s articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), “The Microeconomic Foundations of Economic Development,” (with C Ketels, M Delgado) in The Global Competitiveness Report 2006, (World Economic Forum, 2005), “Clusters and the New Competitive Agenda for Companies and Governments” in On Competition (Harvard Business School Press
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Moral Compass Essay Yuebo (Grace) Zhu I. Introduction A moral compass is the moral guide on which a person bases his/her decisions and distinguishes what is right from what is wrong. With our moral compass, we know what rules we should play by. When I was a child, I learnt Chinese traditional wisdom, Confucianism, from my parents and elementary school. The core of Confucianism is humanity, to be altruistic, upright and courteous within the society, from which I got to know the rules I should
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