trends. Shared Value, Conscious Capitalism, and Social Business. Throughout this paper, I will be discussing these major trends and demonstrating how different businesses embody them. These major trends do not always work together. However, many businesses demonstrate one or two of these trends. In today’s world, corporate social responsibility is something that every business should make a great effort to incorporate into their business model. This is important because corporate social responsibility
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through professional experience and key concepts gleaned from selected course reading selections. As CEO of GE, Jack Welch's management skills became legendary, with little tolerance for bureaucracy and archaic business processes. Acquiring new businesses and ensuring that each business unit under the GE umbrella was one of the best in its field was a primary concern for Mr. Welch. Under his guidance, the company expanded dramatically from 1981 to 2001 (GE, 2012). The culture of innovation and
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月以前我们有375,000美元， 而现在只有230,000美元。 据我估算， 6个月来， 我们失去了145,000 本案例由访问教授 David A. Wilson 完成，并经 Charles Christensen 教授修订。 本案例仅用于课堂讨论， 而不作为正式文件、基本数据来源以及管理活动是否有效的证明。 本案例中文翻译经哈佛商学院授权，由清华大学经济管理学院组织完成。 1976 年哈佛大学版权所有。如需订购或请求复制许可，请致电话 1-800-545-7685，或致信 Harvard Business School Publishing，Boston，MA02163，或访问网址 http://www.hbsp.harvard.edu。未经哈佛商学院 的许可，禁止将本案例复制，在检索系统中储存，在表格中引用，或以任何形式或方法传播——包括电子 版，印刷，复印，录音等等。 177-078 化学灯公司 美元，却没有取得显著的成效。” 一些股东表示同意拉森的观点。事实上，从1月2日到6月30日，公司的银行存款余额从 375,000美元下降到了230,000美元。另一名股东得克鲁斯（D’Cruz）女士指出，因为公司的
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Oct. 24 2014 Yinan Wang (Nancy) Title: Marketing Myopia Author: Theodore Levitt Year: 2004 Source: Levitt, T. (2004) Marketing Myopia, Harvard Business Review, Jul-Aug, pp138-149; originally published in Harvard Business Review, July/Aug. 1960, pp. 45-56. Insight：Interesting Readability: a little hard to read Relevance: good practice Overall: 7.5 Key Content: The article focus on trade will get successful when they cater for customers’
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C A S E S T U D Y MasterCard Best Practice Case Study - Harvard University A T - A - G L A N C E Harvard’s GE MasterCard Corporate Purchasing CardTM delivers a range of benefits such as expense reduction with improved efficiency, tighter cost control and saved manhours: • Ease of use and improved productivity for employee • Reduced bank fees • Reduced check costs and related invoice processing costs • No rework- 100% first pass yield • Improved employee satisfaction
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The Globe Samsung’s unlikely success in mixing Western best practices with an essentially Japanese business system holds powerful lessons for today’s emerging giants. by Tarun Khanna, Jaeyong Song, and Kyungmook Lee A s today’s emerging giants face the challenge of moving beyond their home markets, they have much to learn from the pathbreaking experience of South Korea’s Samsung Group, arguably the most successful globalizer of the previous generation. Twenty years ago, few
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A., Srivastava, R. and Ruekert, R. (1994). Brand management. Chicago, IL. Keller, K. (2014). Consumer brand relationships. J Brand Manag, 21(5), pp.365-365. Blattberg, R., Getz, G. and Thomas, J. (2001). Customer equity. Boston, Mass.: Harvard Business School Press. Kapferer, J. (2008). The new strategic brand management. London: Kogan, pp.15. Coca-Cola Company. (2016). Product Safety and Quality, The Coca-Cola Sustainability Project [online] Available at<http://www.coca-colacompany
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very bright and successful period since 1950. By 2000, there was increase in competition and management has never bothered to review its policies, and this probed a concern in to hotel business. Back Ground Due to competition and lack of policy reviews in the hotel management, there was sign of decline in business. So the board decided to change the tradition Chinese management to international management by giving contract to Hotel International Company. The company came up with new harsh rules
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P ROGRAM ON NEGOTIATION AT H ARVARD L AW S CHOOL AN INTER-UNIVERSITY CONSORTIUM TO IMPROVE THE THEORY AND PRACTICE OF CONFLICT RESOLUTION EAZY’S GARAGE DRRC Version Confidential Information for Frances Litchfield, Dentist You have been a steady customer at Jim Eazer’s garage for as long as you have owned a car, and your family has been a customer for as long as you can remember. Eazer’s garage is convenient to your house, Jim has always given good service, and up to now you have always
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The berkman center for internet & society at harvard law school; the berkman center announces formation of internet safety task force to identify and develop online safety tools. (2008). Internet Business Newsweekly, , 13. The safety concerns posed by the Internet are part and parcel of the safety concerns that arise in human interactions in the physical world. These concerns are not unique to any one service or technology platform; they are shared by the companies that provide Internet services
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