Dec. 12, 2012 Preference # _______ (Exam Day 10:30-12:00) Cases – Descriptions/Dates/Assignments: Case 1: Wednesday, October 31, 2012 Preference # ___________ “Building Brand Community on the Harley Davidson Posse Ride”, Harvard Business School, Case No. 9 – 501-015 A neat first case on how a powerhouse brand uses “community” and event marketing to build
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Course No. COM604 Course Title: STRATEGIC MANAGEMENT L: 4 T: 1 P: 0 Textbook: 1. Hunger J. D. and Wheelen T. L. , Strategic Management & Business Policy, Pearson Education, New Delhi, 8th Ed., 2006 Other Specific Books: 2. Kazmi, A. Business Policy and Strategic Management, Tata McGraw Hill, New Delhi, 2nd Ed. 2007 3. Jauch, R. Lawrence, R. Gupta and W.F.Glueck, Business Policy and Strategic Management, Frank Bros.&Co., 7th Ed.,2007 Other readings:
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high-performing employees is essential for growth and survival in business (Harvard Business Review, 2013). Three out of four managers consider employee engagement as the key factor to the overall success of an organization (Harvard Business Review, 2013). Employees that are positively engaged in the company’s business have higher productivity and end up bringing more profit. It, essentially, engages the workers to perform for the best of the company (Harter, Schmidt, & Hayes, 2002). Employee engagement quickly
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Managers can use a variety of carrots and sticks to encourage people to work together and accomplish change. Their ability to get results depends on selecting tools that match the circumstances they face. T JIM FRAZIER the primary task of management is to get people to work together in a systematic way. Like orchestra conductors, managers direct the talents and actions of various players to produce a desired result. It’s a complicated job, and it becomes much more so when managers are trying
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WORD COUNT: 1083 WORD COUNT: 1083 The Core Competence of the Corporation c.k prahalad and gary hamel (1990) A Critical analysis The Core Competence of the Corporation c.k prahalad and gary hamel (1990) A Critical analysis Business Strategy MAN3079 Introduction There are two different drivers of strategy for a firm with one being the organisation itself and the other being the environment. “The Core Competence of the Corporation” argues the case for the organisation itself and so
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a company in a mature industry to earn a high rate of return on equity, and recommended a more aggressive capital structure. “Maybe I don’t fully understand capital structure theory and practice,” replied Keener, “but I have observed that companies don’t get into trouble because they have too much cash; they get into trouble because they have too much debt.” Hill Country had seen its sales and profits grow at a steady rate during Keener’s tenure as CEO, and at the end of 2011 the company had
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HARVARD BUSINESS SCHOOL 9-108-092 REV: JANUARY 14, 2009 ATH MicroTechnologies, Inc. (A): Making the Numbers nstructi This case describes the evolution of an innovative, entrepreneurial firm in the medical technology industry. The successes-and di(fIcult-ies---of the business are due in large part to management's attenpts to design and use formal control systems to achieve profit and performance goals The case is structured in five chronological sections that will be discussed in class. To
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Development at KirKham Instruments Corporation’ from Harvard Business School, there are three main problems with product development at Kirkham. Firstly, most worker of the corporation were assigned a lot of projects to work concurrently, and hence it may cause the productivity of development declined. So that managers tried to cancel some project to balance the company’s capacity according to the profitability of the project. Secondly, as the company had a lot projects to work concurrently, it would
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outstanding employees for enterprises, not only to find good employees, more important is to train the employees. Until every employee can contribute to the corporate development and then they can further assist the company achieve the corporate strategies in the most suitable positions in the company. Meanwhile, the human resource polices are also should conducive to create positive, united and dedicated working environment and improve efficiency in all aspects. Nevertheless, the human resource policies
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be collected and analyzed outside the customer department. Of course, bringing CRM into the customer department means bringing IT and analytic skills in as well. Market research. The emphasis of market research changes in a customer-centric company. First, the internal users of market research extend beyond the marketing department to all areas of the organization that touch customers—including fi nance (the source of customer payment options) and distribution (the source of delivery timing
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