Brand Strategy What can a brand do to stay profitable during a recession? Here are some realistic possibilities: • Add a lower-price item with fewer features to your product line. You might even launch it under a different brand name. Most companies should produce a line of products at different price points. • Add some additional value to the offer, such as free shipping or installation. • Maintain the current price but advertise heavily as to why customers should pay more for this brand
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4 years. However, McDonald’s has strived to improve them with recent marketing initiatives with respect to the 4Ps. McDonald’s has begun to renovate its eateries, such as going from a plastic look, to a more brick and wood design in an effort to maintain a contemporary image. They have also decided to “re-image” themselves in their ads by incorporating a hip-hop theme with teen icons such as Justin Timberlake as a means to attract teenagers. Additionally, company has begun to offer healthier food
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Introduction The concept of marketing has long been prevalent existed in a number of ways. Marketing has always seemed to have a direct relation with the everyday trading that takes place. It is through marketing that a large number of buyers and sellers meet at a place and exchange their products or service for money or the product in return. Marketing today is more than simple trade of goods and services. The term itself has changed drastically over time and has taken a new form. [1]Very simply defined
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CASE SUBJECT SUBMITTED TO SUBMITTED BY BLACKBERRY’S ACQUISITION BID BY FAIRFAX FINANCIAL HOLDINGS STRATEGIC MANAGEMENT PROF. V K RANJITH GROUP #10 MEMBERS: NEETU MURALI SOUNDHARYA S RAO BHARGAV SEERAM RAMESH DEBARMA 121202030 121202067 121202079 121202125 Foreword: Fairfax Financial Holdings announced on Friday (September 23, 2013) its interest in acquiring Blackberry. The focus of this case is to understand the implications of this acquisition for both the parties. What strategic alternatives
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China The first one is the economy. China's economy has been typically the best-performing economy or among the best-performing economies in the world since 1979 when reforms began, averaging about 7 percent growth. One note of concern, though, is that those conditions that allowed that 7 percent growth are not likely to be prevalent in the years to come, because for over 30 years, China has relied extensively on lower wage rates and export-driven growth. But wage rates have been bid up, as happens;
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Project Management: Cloud Computing: Life in the Clouds Partial fulfillment of the requirements of 63.688.061 IT Project Management University of Massachusetts Lowell July 24, 2013 Abstract The purpose of this research is to determine, through case study, how cloud computing effects information technology project management. Throughout the paper I will discuss the advantages and disadvantages of cloud computing. I will also discuss the factors in an organization
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COMPUTER NETWORKING SIXTH EDITION A Top-Down Approach James F. Kurose University of Massachusetts, Amherst Keith W. Ross Polytechnic Institute of NYU Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Vice President and Editorial Director, ECS: Marcia Horton Editor in Chief: Michael Hirsch Editorial Assistant:
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first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper sciences, packaging, digital, documentation and rollout. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep and propelled Interbrand Design Forum to the forefront of the industry. For more information, visit www.InterbrandDesignForum.com. Images on the front cover and throughout this report are intended
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have positively differentiated themselves from the rest of the competition. Branding is creating that individual niche in the consumer’s psyche and owning it. More than just marketing, branding is the entire effect that creates a memorable identity. A successful branding program is also based on differentiating yourself as unique. Effective branding creates a perception that there is no other product, service, organization or community quite like yours. Whether the distinction is a result
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Crime and Deviance Revision SCLY 4: Crime and Deviance with Methods in Context Sociology Department Greenhead College SCLY 4: Crime and Deviance with Methods in Context Remember: You have to revise everything, because you have no choice on the exam paper. The specification 1 Different theories of crime, deviance, social order and social control * Different definitions of crime, deviance, social order and social control * The distinction between sociological theories of crime
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