Managing Profitable Customer Relationships Multiple Choice 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion (b; Easy; p. 5) 2. The marketing manager at Sunshine Car Washes is holding a training session for new employees. She stresses that perhaps the most important concept of modern marketing is _____. a. customer relationship management
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Principles of Marketing, 15e (Kotler/Armstrong) Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 1) ________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities. A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification Answer: D Page Ref: 41 Skill: Concept Objective: 2-1 Difficulty: Easy 2) Which of the
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The influence culture has on the success of an International Franchise: The case of McDonalds in East Asia and The Americas. Executive Summary In the last six decades, the significance of franchises worldwide has grown to such a large extent that many successful high street shops as well as restaurants have a link to franchising. This dissertation is going to discuss the means by which an international franchise can become successful through the incorporation of cultural adaptations in
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responsibilities do businesses have? Who takes priority when decisions are made? Are shareholders the most important to consider, or is it the customer? Should a company simply meet the required regulations, or attempt to go above-and-beyond the requirements? All of the questions involve corporate social responsibility. Corporate Social Responsibility can be defined as “the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of
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(M.RAMBABU) ACKNOWLEDGEMENT The satisfaction and euphoria that I feel after the successful completion of my project would be incomplete if I did not mention the people who has able to guidance and encourage crowned my efforts with success. It is my privilege to express my gratitude and respect to all those who inspired and helped me in the completion of this project. It is with great pleasure I acknowledge my deep sense
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between the following: 1. Marketing and selling The Answer: Marketing: Marketing means working with markets to bring about exchanges for the purpose of satisfying human needs and wants. Marketing must be understood not in the old sense of making a sale – selling – but in the new sense of satisfying customer needs. Selling Selling or promotions are part of a larger marketing mix, the concept is typically practiced with unsought goods – those that buyers do not normally think
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Marketing refers to a long-term and mutually beneficial arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with a customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and uses the experience to create stronger ties. With the growth of the internet and mobile platforms, Relationship Marketing has continued to evolve and move
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and a tea supplier called T.E.Stockwell (Time100, 2012). Since then, Tesco has a steady growth. Now, Tesco is a leader in the UK retailer field which own 2979 stores and employ about 300,000 staffs in the Britain, accounting for more than 30% market share (Tesco, 2012). What’s more, Tesco is also honoured as the world’s third largest grocery retailer with 520,000 employees in 14 countries catering for different customers worldwide (Tesco, 2012). In 2011/2012financial year , the group sales and the
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INTRODUCTION Bird’s nest business has been growing rapidly over the years. It is proved by the fact that there are more and more house-like structures built by merchants that attract wild swiftlets to build nests in them can be found in productive and potential areas. Although the risk is quite high, many shareholders are still willing to invest in order to obtain bird’s nest which has high economical value. It is not easy to do this business. The businesspersons that want to start this business are required
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of McDonalds, all of them are to expensive and not satisfying all the consumers, therefore we decided to make big, satisfying, delicious, and optimal burger. Our group distinguishes and research about burger patties, and we discover that we can make 6 different patties, or more. This burger use only fresh and quality ingredients to make sure that we serve a very nutritious meal to all our customers. This burger is made for the people who want to eat burger for main chores, like dinner and lunch
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