THE ROLE OF MARKETING MIX STRATEGY IN DETERMINING CONSUMER PURCHASES DECISION. A CASE STUDY OF GIVANAS NIGERIA LIMITED. BY AJIBODU OLAYEMI OLUGBENGA MATRIC NO. ADP11/12/H/0460 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION, OBAFEMI AWOLOWO UNIVERSITY ILE IFE. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA.) 2013. CERTIFICATION
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level of customer service they provide and the components of their marketing mix and objectives.! ! 2. Key Characteristics! Braaap offers a variety of products and services to meet their demographic. Their motorcycle range consists of four main motorcycles. Superlite, kids, electronic and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also
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(TQM) plays a big role in promoting these results. Total Quality Management seems to be a confusing term for the layperson. TQM is a philosophy advocated by Dr. Edward Deming, an international quality management expert. It was widely accepted by Japan from 1950 onwards. Since then many organizations around the world have adopted TQM or similar organisational processing methodologies. There have been many successes but also many reported failures. Success of the system depends on the total commitment
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organization (Schein, 1992; Cameron & Quinn, 1999). Cameron and Quinn (1999) have developed an organizational culture framework built upon a theoretical model called the "Competing Values Framework." This framework refers to whether an organization has a predominant internal or external focus and whether it strives for flexibility and individuality or stability and control. The framework is also based on six organizational culture dimensions and four dominant culture types (i.e., clan, adhocracy,
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Learning Objectives | | | After reading this chapter, you should be able to: * Define entrepreneurship and small business. * Investigate the importance of small business in the U.S. economy and why certain fields attract small business. * Specify the advantages of small-business ownership. * Summarize the disadvantages of small-business ownership and analyze why many small businesses fail. * Describe how you go about starting a small business and what resources are needed.
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designed to plan, price, promote and distribute want-satisfying products, services and ideas to customers in order to achieve business objectives. • The process is customer-focused; it focuses on the needs and wants of customers, providing goods and services at the right price, place and time. Marketing’s role in the firm • By continually researching customers and monitoring the business environment, marketing provides the information the business needs in order to change direction or adjust its
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first step in Holistic Marketing is to start to the soul searching process. You need to look inside yourself in order to figure out what is going on in your life and what you wish to accomplish. Ask questions that will help figure out what inner strengths that you may possess, then figure out how to draw on those strengths. Another step is to figure out what you and the potential clients have in common. Clients need to be able to feel comfortable and trust who they are doing business with, no matter
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Swedish). Service ‐ a customer result The International Standardization Organization (ISO) defines a service as a part of the total production concept. A product is the result of a production process. To produce means to create added value, that is to say ‐ the created value is larger than the sum of resources expended during the production process. This added valued is continuously assessed in a market economy, and customer choices play a key role. Services are often “invisible” and thus difficult
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Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the creative side. It is important to lay the foundation
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may be of interest to customers, and the strategy to use in sales, communications and business development.[1] It generates the strategy that underlies sales techniques, business communication, and business developments.[1] It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.[1] Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities
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