Kristina L. Guo is an Assistant Professor of Health Services Administration in the Stempel School of Public Health at Florida International University in Miami, Florida. Professor Guo graduated from Florida International University with a PhD in Public Administration in 1999, and she holds a Masters in Public Health from the University of Miami. Prior to joining the Florida International University faculty, Dr. Guo accumulated extensive experience in the healthcare field. She was the Assistant Director
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branded human health products. Headquarters: UK, with additional operational headquarters in the USA Global presence: about 160 countries Primary markets: USA, France, Germany, UK, Italy and Japan Employees: approximately 103,000 GSK key figures for 2003 (in £ million) Sales 21,441 Materials and production costs 4,188 Marketing and administration 7,563 R&D expenditures 2,770 Operating income 6,920 Net profit 4,765 GSK has two main business divisions, pharmaceuticals and consumer healthcare. This profile
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Communicating Strategically In the first chapter, we examined the changing environment for business over the last half century. In this chapter, we explore how these changes have affected corporate communication and why it has become imperative for modern companies to communicate strategically. Strategic communication can be defined as “communication aligned with the company’s overall strategy, [intended] to enhance its strategic positioning.”1 An effective strategy should encourage a company
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A Winning Brand in Healthcare’s Retail World Define It. Package It. Live It. Lindsay R. Resnick Chief Marketing Officer Defining Your Brand A brand is more than just a logo or a slogan. It is an organization’s image, its point of distinction and its promise to everyone who experiences it—clients, prospects and employees. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos © 2011 KBM Group CONFIDENTIAL & PROPRIETARY
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Strategic performance measurement in a healthcare organisation: A multiple criteria approach based on balanced scorecard E. Grigoroudis n, E. Orfanoudaki, C. Zopounidis Technical University of Crete, Department of Production Engineering and Management University Campus, Kounoupidiana, 73100 Chania, Greece a r t i c l e i n f o Article history: Received 5 July 2010 Accepted 11 April 2011 Processed by Triantaphyllou Available online 20 April 2011 Keywords: Health service Multicriteria analysis Case
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1: HOW ECONOMISTS THINK * What are preferences? Preferences refer to all of the objectives an individual wants to achieve that might motivate a choice among a set of alternatives. * What does it mean for an individual’s preferences to be rational? Please explain the concepts of costs and benefits and the reasoning process used by a rational individual. A rational individual will try to make the best possible use of his/her scarce resources, usually choosing an activity that has the
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Abstract The smoking ban has caused smokers to adjust their smoking behavior. Public places have banned the smokers from smoking inside their businesses. The smoking ban has caused smokers to make choices. This has decreased their smoking and some have been able to quit completely. Still there are people who have smoked their whole life and have chosen not to stop smoking. Smokers do not have the freedom to smoke in public places that they once had. The public smoking ban has been the center of debates
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H Al l en g e about the publication this publication is an adjunct to Health Advocate’s recent webinar “Stress in the Workplace: meeting the challenge” co-sponsored by the national Women’s Health Resource center, the leading independent health information source for women. this white paper offers comprehensive research about the causes and impact of workplace stress, its role in lost productivity and higher healthcare costs and includes the effects of job stress on women workers. the research
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H Al l en g e about the publication this publication is an adjunct to Health Advocate’s recent webinar “Stress in the Workplace: meeting the challenge” co-sponsored by the national Women’s Health Resource center, the leading independent health information source for women. this white paper offers comprehensive research about the causes and impact of workplace stress, its role in lost productivity and higher healthcare costs and includes the effects of job stress on women workers. the research
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Hours: Mondays and Tuesdays 8:30 – 10:00 & 10:15 – 11:45 Borelli classroom By appointment: Tuesdays, 12:30 – 2:00 Room: Woodbury 315 (Phone: 646-0393) E-mail: kevin.keller@dartmouth.edu Alison Pearson Room: Tuck 205I (Phone: 646-2515) E-mail: alison.pearson@dartmouth.edu Academic Coordinator: Required Text Kevin Lane Keller, Strategic Brand Management, 3rd edition, Prentice-Hall, 2008. Course Objectives Some of a firm’s most valuable assets are the brands that it has invested in and developed over
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