The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 1 Administration and Management College, King Mongkut’s Institute of Technology Ladkrabang, Ladkrabang, Bangkok 10520, Thailand, knrangsa@kmitl.ac.th 2 Department of Business Data Analysis, Faculty of Science and Technology, Assumption University, Hua Mak Campus, Bangkok, 10240, Thailand, titida@scitech.au.edu Abstract. The aim of this research is to investigate
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| | | | 2. Table of Contents No. | Topics | Page | 1. | Group Acknowledgement Form | 1 | 2. | Table of Contents | 2 | 3. | Executive Summary | 3 | 4. | Company Background | | 5. | Sales Promotion Plan | | 6. | Budgeted plan | | 7. | Contingency Plan | | 8. | References | | 9. | Appendices | | 3. Executive Summary 4. Company Background Our company was established with the concern in global warming, and
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Groupon is a new company and a new product in a new era. The information resources comprise data, technology, people, and processes. Obviously, the success of Groupon depended on technology and people. Because internet becomes a very popular and necessary tool in people’s life, people are used to search any new information from websites. Moreover, people will prefer to pay lower price when they attempt to eat in a new restaurant they never visit before. Groupon satisfies people’s wishes; thus, it
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Janmar Coatings, Inc. | Subject: | Janmar Coatings, Inc. Suggestions | Comments: | The problem facing Janmar Coatings, Inc. is deciding where and how to execute corporate marketing efforts in the southwestern United States. Janmar Coatings is currently marketing to 50 counties, their main focus area so far has been the 11 counties in the Dallas-Fort Worth area. The main issue Ronald Burns, the president of Janmar Coatings, is having is trying to come up with a solution to market his company in
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Boots Case Study Group 9 Section A ArjunSpolia Manish Soni Mayank Gupta Shitij Jain VarunAhooja 3 FOR 2 Allows consumers to combine any three products of their choice(of the same brand) Least expensive item will be given free Expected sales increase to 300% 60% of these customers would not have purchased boots hair care products otherwise Gift With Purchase Product sample given with regular purchase Existing sample products used Cost of sample 93p Expected sales increase
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Sales Promotion Techniques Sales Promotion Techniques Merrick Morlan Axia College Online at University of Phoenix Abstract The example of Coca-Cola is used to readily to describe the following classifications of sales promotion techniques; discounts and deals, industry visibility, price-based consumer sales promotions, and attention-getting consumer sales promotions. Along with definitions of each type of sales promotions. The techniques are the same despite the change
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Marketing firms use many sales promotion techniques to attract and retain customers. There are four that are the main ones. They are the use of: (1) discounts and deals (2) increasing industry visibility, (3) price based consumer sales promotion, and (4) attention- getting consumer sales promotion. Discounts and deals can be summarized as enticing customers through some offer that can considered a “good” deal. For example, things like “buy one get one free” offers can be considered in the discounts
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To be successful in the market expansion, it is important for us to put forward some promotion methods. There are 5 ways that we can use in promoting our products. Firstly, we will have a grand opening, which will last about a week. During the grand opening, we will provide specific free sample area for people, who are walking by, and at the same time, hand out some coupons to them, allowing them to buy the frozen yogurt at a discount during the following month. Secondly, we will hold some
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Fabiel Ortiz June 8, 2015 NWFL As the new commissioner of the National Women’s Football League or NWFL, I am considering structuring the NWFL as a single entity rather than as a traditional league such as the National Football League (NFL) or the Major League Baseball (MLB). Traditional structures are nonprofit incorporated or unincorporated associations of clubs, where each member club has separate as well as independent ownership of said club. Depending on which sport the club is in, there
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Part 5 Promotion Decisions Worksheet Objectives Promotional objectives: 1. 2. 3. 4. 5. 6. On-line promotion? Yes No Describe: Off-line promotion? Yes No Describe: Theme Promotional theme is: Promotional message is: Copyright needed? Yes No Design Promotional tools designed by: In-house personnel Outside agency Combination
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