BikeAdvice Buyer’s Guide – April 2011 A Comprehensive Guide To Understand The Choices Available In The Indian Motorcycle Market Introduction to BikeAdvice Buyer’s Guide Do you want to buy a motorcycle? Of course yes! That’s why you downloaded this ebook. Are you confused which bike to buy? Which motorcycle is best for your needs? And which one is reliable? BikeAdvice buyer’s guide is the answer to your questions. There are so many motorcycle manufacturers today in the market and each company
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sales in F2002, up from just 24% in F1995. Average monthly motorcycle sales have increased five-fold since F1995 to almost 250,000 units in F2002. The current share of the leading three companies is shown in the pie chart. And this clearly shows that hero
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the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80–125 cc class). Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on 24 November 2001.[5] Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high
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A STUDY ON CONSUMER SATISFACTION TOWARDS HERO HONDA SPLENDOR PLUS WITH SPECIAL REFERENCE TO ERODE TOWN 1. Name : 2. Address : 3. Gender : a) Male b) Female 4. Age a) 18-25 Years b) 26-35 Years c) 36-45 Years d) 46 & above 5. Martial status : a) Married b) Unmarried 6. Educational qualification a) Illiterate b) Up to Higher Secondary
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landmarks 3 Plants for manufacturing: 4 Land marks 4 Choosing Brand 5 Main Competitors 6 SWOT analyze Hero Motor Corp 6 Macro Environment 9 Consumer Behaviour. 9 The buying decision behavior for buying 10 Marketing plan, strategy (BCG’s and SBUs 10 Pricing 11 Channels of distribution 11 Promotion Mix 12 Executive summary Company background Companies profile and History. Hero MotoCorp Limited is the World's single largest two-wheeler motorcycle company. The com-pany has three
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TERM PROJECT MARKETING PLANNING Abhijit Das Abhinav Vyas Arun Ahlawat Khyatesh Chavan Deepti Thakral Parth Khanna 13P181 13P182 13P199 13P202 13P205 13P210 ________________ ________________ ________________ ________________ ________________ ________________ Page 1 Contents Executive Summary................................................................................................................................. 2 Introduction ...............................................
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STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY, JALANDHAR 2008-2011
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by his son in Arun Firodia in 1985. Kinetic then merged with Honda to form Kinetic Honda Motor Ltd with stakes of 28.56% each concentrating on scooters and spare parts. Kinetic Honda Manufactured Scooters while Kinetic engineering manufactured mopeds. In the 80s Kinetic Honda had the largest market share of mopeds which dropped in the 90s by half to 22%. There was also competition in the two wheeler industry by Suzuki and hero Honda. This led to a further poor performance of Kinetic in the market
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2012: All rights reserved by Financial Training Academy Pvt. Ltd. Visit us at www.ftacademy.in | www.facebook.com/ftacademy.in | Contact us at: +91 22 2612 1877 | +91 91672 47821 - 5 Classroom Exercise: Build a Financial Model Hero MotoCorp (Hero) Business Description: Hero is the world’s largest two-wheeler company in terms of volumes. It offers motorcycles in all the 3 segments, i.e. segments—CD Dawn and CD Deluxe in entry; Splendor, Passion and Glamour in executive; and Hunk, Achiever, CBZ and
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Industry & Competitor Analysis BUS 630 – Spring 2008 Instructor: Email: Office Hrs: Course page: Russell Coff (www.bus.emory.edu/rcoff/) Russ_Coff@bus.emory.edu by appointment www.bus.emory.edu/rcoff/Bus630.html Phone: (404) 727-0526 FAX: (404) 727-6313 Revised 1/22/08 Course Overview and Objectives This course delves deeper into some strategy topics that you may have only touched upon earlier related to how firms gain a competitive advantage over rivals. In addition, since ICA tends to integrate
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