Case 1 Marriot Corporation: The Cost of Capital The University of Hong Kong Group 5 January 29, 2016 GUO Weizuo, Aurora 3035235642 guoweizuo2014@163.com HE Fei, Vincent 3035236608 vincenthefei@gmail.com LI Yao, Steve 3035159109 liyao@connect.hku.hk LOU Chaoyue, Laura 3035236414 lauralou@hku.hk Catalog 1. Four components of Marriott’s financial strategies consistent with its growth objective ............... 1 2. The weighted average cost of capital for Marriott
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(Print) 1936-8631 (Online) Journal homepage: http://www.tandfonline.com/loi/whmm20 Managing the Distribution Channel Relationship With E-Wholesalers: Hotel Operators' Perspective Eunha Myung , Lan Li & Billy Bai To cite this article: Eunha Myung , Lan Li & Billy Bai (2009) Managing the Distribution Channel Relationship With E-Wholesalers: Hotel Operators' Perspective, Journal of Hospitality Marketing & Management, 18:8, 811-828, DOI: 10.1080/19368620903235837 To link to this article: http://dx
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of those planning to purchase travel online), hotel (52%), and car rental (42%) reservations for holiday travel. More than 75 percent of respondents indicated that discounts would motivate them to purchase future travel reservations online. Thirty-nine percent said earning frequent flyer miles or points also would be a strong influence. Cyveillance (1999) estimates that the overall universe of travel sites on the Web is 116,000. Based on analysis, it estimates that only approximately 6,500 travel
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QUARTERLY CLASSIC HOTEL RATE FENCES Discounting in the Hotel Industry A New Approach Here’s the case made ten years ago for an approach to discounting that provides a rational method of price segmentation. The hotel industry is just now getting it. BY RICHARD D. HANKS, ROBERT G. CROSS, AND R. PAUL NOLAND T hree busy executives approach a hotel’s front desk, check in, receive their room keys, and head for the elevator. On the way up to their rooms, the topic of room rates comes
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ECONOMIC IMPLICATIONS OF CONSTANT POWER OUTAGES ON SMES IN NIGERIA International Centre for Basic Research, 20 Limpopo Street, FHA, Abuja College of Engineering and Engineering Technology, Department of Electrical and Electronic Engineering, Michael Okpara University of Agriculture, Umudike, Abia State been identified [2]. A particular finding revealed the high cost of providing back-up energy (partly infrastructural) for SMEs which sometimes is as critical as three times the cost of publicly supplied
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Dou et al./Brand Positioning Strategy RESEARCH ARTICLE BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING1 By: Wenyu Dou Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkwydou@cityu.edu.hk Kai H. Lim Department of Information Systems City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR iskl@cityu.edu.hk Chenting Su Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkctsu@cityu.edu.hk Nan
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measuring the separate impacts of positive and negative CSR activities on companies’ financial performances remains, as yet, unconsidered. Thus, this study examines different impacts of positive and negative CSR activities on financial performance of hotel, casino, restaurant and airline companies, theoretically based on positivity and negativity effects. Findings suggest mixed results across different industries and will contribute to companies’ appropriate strategic decision-making for CSR activities
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MKT01760 Tourism Planning Environments Assignment 2 – Proposal for preparation of a tourism plan or policy Due Date: Week 8 Position Statement “Climate change is one of the most significant challenges facing tourism today. Australia’s tourism industry, like all sectors, contributes to greenhouse gas emissions. The industry is also susceptible to climate change impacts, with some of Australia’s most iconic natural attractions and World
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Economic and Industry Analysis 5 2.1.2 Challenges & Strategic Trends 8 2.2 Description and Analysis of Four Key Businesses 9 2.2.1 Marriott’s Aruba Ocean Club 9 2.2.2 La Cabana Beach Resort & Casino 9 2.2.3 Tropicana Aruba Resort & Casino 10 CHAPTER 3 – Research Design and Methodology 10 3.1 Research Design – Data Collection 10 3.2 Methodology – Data Analysis 11 3.3 Quality of the study 11 CHAPTER 4 – Results and Findings 11 4.1 Descriptive Analysis 11 CHAPTER 5 –
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