The Core Competence Approach Creating and Sustaining the Multibusiness Advantage Corporate-Level Strategy in the International Perspective Summary Study Questions References and Further Readings 109 110 CHAPTER 6: Corporate-Level Strategies Opening Case The case study organisation is one of the largest international hotel chains operating in more than one hundred countries with its internationally recognised brands. However, the company does not have a culturally diverse workforce
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This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality, staff behaviour, ideal selfcongruence, brand identification and lifestyle-congruence—are found to have positive effects on consumer satisfaction. The findings of the study suggest
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Memo To: | Karen Bennett, Manager, User Experience, IHG | cc: | Dr. Carol Barnum | From: | CBR China: Yufei Duan, Yina Li, Ying Li, Qianying Liu, Niven Sellars, Michael Somer | Subject: | Usability Testing Findings Report for Chinese Holiday Inn website | Date: | April 25, 2008 | Included with this memo is team CBR China’s final report for our research project on the Holiday Inn’s Chinese website. The following are included within this report: * Project purpose * Goals set
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of Business Administration in Small and Medium-Sized Enterprise Development’ International SEPT Program, University of Leipzig THE ROLE OF HUMAN RESOURCE MANAGEMENT (HRM) PRACTICES AND SERVICE BEHAVIOUR IN SERVICE QUALITY IN VIETNAM’S TOURIST HOTELS Name of Student: Email of student: Matriculation Number: SEPT ID Number: Mai Hung Manh manhmhvnpt@gmail.com 2182281 VN05-14 First supervisor: Second supervisor: Prof. Dr. Utz Dornberger Dr. Nghiem Sy Thuong 20th May 2012 22nd June 2012
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MANAGEMENT The bachelor´s thesis investigates cultural diversity in the hospitality management. It aims at presenting effective ways to improve cultural diversity in a workplace. This study was commissioned by JW Marriott San Antonio Hill Country Resort & Spa in Texas, USA and three hotels in Stillwater, Oklahoma, USA: Atherton Hotel, Hampton Inn & Suites and Residence Inn. The bachelor´s thesis incorporates culture theories and their applications to the workplace. Additionally, it focuses on cultural diversity
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Contents Chapter 1 1. Introduction……………………………………………………………………………..4 2. Over view of company profile………………………………………………………….4 3. The Problems and Issues of the Company……………………………………………5 4. Objectives behind the Selection of Problem…………………………………………..6 Chapter: 2 2.1 Overview of Problem solving and Decision making……………………………………8 2.2 Problem Solving Process in Jet Airways………………………………………………..9 Chapter: 3 3.1 Introduction of the Tools Used by the
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------------------------------------------------- ------------------------------------------------- Tema 6 – Contributo da tecnologia para o Marketing e para a melhoria dos serviços oferecidos aos clientes Análise da Unidade hoteleira das Letras Projeto de Investigação aplicado - Licenciatura em Gestão Hoteleira Professor orientador: Dr. António de Castro Nome completo dos alunos: Aluno 1: André Filipe Inácio Lopes, nº 27836 Aluno 2: Alexandre Pereira da Silva Inness Larangeira, nº
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Job satisfaction refers to “a collection of attitudes that workers have about their jobs”. These attitudes may derive from a facet of satisfaction or as an overall aspect of the job; however, the focus of the study is on job satisfaction in the most general term. It is very important to study whether employees are satisfied, because it is intuitively believed that workers who are more satisfied will likely exhibit more positive feelings, thoughts, and actions toward their job. Similarly, studying
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KENYA GENERAL INFORMATION Kenya, officially the Republic of Kenya, is a sovereign state in Africa. Its capital and largest city is Nairobi. Kenya lies on the equator with the Indian Ocean to the south-east, Tanzania to the south, Uganda to the west, South Sudan to the north-west, Ethiopia to the north and Somalia to the north-east. Kenya covers 581,309 km2 (224,445 sq mi) and has a population of about 44 million in July 2012. The country named after Mount Kenya, the second highest mountain
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Introduction This report focuses on Malaysia. Some of the key issues that I would like to highlight in this forum are: the influence of globalization on International Business Trade for Malaysia, the roles of ASEAN Free Trade Agreement (AFTA) policies for ASEAN trade collaboration and competition, the macro environmental factors that international business should focus upon before launching market expansion, the roles of government in supporting international trade such as Foreign Direct Investment
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