ARTICLE IN PRESS Tourism Management 26 (2005) 549–560 The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants$ Hong-bumm Kima,1, Woo Gon Kimb,* b a College of Hospitality & Tourism, Sejong University, Kwang-jin Gu, Gun-ja Dong 98, Seoul 143-747, Republic of Korea School of Hotel and Restaurant Administration, Oklahoma State University, 210 HESW, Stillwater, OK 74078-6173, USA Received 27 February 2004; accepted 4 March 2004 Abstract There is
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2014 Strictly Confidential Gorillas The Mist Eco-Hotel “Gorillas InInThe Mist” Ecotourism Hotel Investment Venture Summary “Gorillas In The Mist” Safari Lodges Kaberu, Kitumba Sub County, Kabale District. Uganda Address: C/O, P.O BOX 710, Voice of Kigezi, Kabale Tel: +256751918103 Phone: +256775705779 E-mail: fdnuganda@gmail.com By: Owen Phillip M FDN Ventures Hub 5/1/2014 1. Introduction to Project “Gorillas in the Mist” Ecotourism Hotel In this fast paced world, more and more travellers
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Maugino for giving me such kind of excellent opportunity to prepare the interesting assignment and proper guidance to complete this work. I am grateful to my friends for their help and support when preparing this assignment especially in group study. I also give thanks to the manager of Park Plaza Sherlock Holmes who helped me a lot to make my report on interior design successfully. Other staff also helped me that make my report very easy and interesting. They are such a good person and gave me
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Hotels and Motels Industry 2012 Table of Contents SAIA Analysis Summary.................................................................................................................. PART 1: STEP Analysis.......................................................................................... Social and Demographic Analysis...................................................................... Traditional Definition.............................................................
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books at 54 percent. According to a recent survey by BizRate.com (1999), 85% of the respondents intend to use the Internet exclusively or in conjunction with off-line resources to schedule airfare (90% of those planning to purchase travel online), hotel (52%), and car rental (42%) reservations for holiday travel. More than 75 percent of respondents indicated that discounts would motivate them to purchase future travel reservations online. Thirty-nine percent said earning frequent flyer miles or points
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CHAPTER 8 Market Segmentation, Targeting, and Positioning CHAPTER OVERVIEW Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that
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CHAPTER 8 Market Segmentation, Targeting, and Positioning CHAPTER OVERVIEW Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that
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256 Case List Company Pre-incorporation contracts Kelner v Baxter (1866) – pg 134. contract signed by promoters who added “on behalf of – X company ltd”. Company concerned was not in existence at time contract made. Court said that if person makes contract as agent when the principal has not been formed then the agent is bound personally. Newborne v Sensolid (Great Britain) Ltd (1954) – pg 134. N contracted to sell tinned ham to S. Contract signed using coy name but not yet incorporated
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search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning online via SERPs. In two experiments, the authors establish that when Internet users’ implicit beliefs (i.e., schema) about the meaning of the display order of search
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services. The focus was placed on the hospitality industry and a number of alliances been signed with major hotel chains such as Hilton, Mövenpick, Holiday Inn, or Kempinski. The company has linearly progressed on the European market. It started to expand outside of Europe in 2006 when it took over a North American company. Its market share culminates at 400’000 guest room and nearly 2500 hotels serviced. In 2007 a new solution has been introduced to the portfolio of XX . IP based customizable interactive
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