Hilton Hotels: Brand Differentiation through Customer Relationship Management Business Context * Founded by Conrad Hilton in 1919, began it’s operations with Mobley Hotel in Cisco, Texas * In 1946 went public as Hilton Hotel Corporation and had 15 properties in 11 states * The chain in 1964 spun off the International business into a separately traded company Hilton International that was sold * In 1964 divided the domestic lodging segment into: * Casinos * Vacation
Words: 782 - Pages: 4
Hilton Case Executive Summary As the most recognized brand name in the lodging industry, Hilton is a diversified cooperation for its strong presence in all segments of hotels, casinos and vacation ownership. In terms of organizational strategy, Hilton Hotels Corporation relies on its scale, gaining members through its loyalty program and continuously expanding its hotel network. Beginning with acquisition of Promus Hotel Corporation, It now owns, manages, or franchises a portfolio of brands
Words: 509 - Pages: 3
Hilton Case Executive Summary As the most recognized brand name in the lodging industry, Hilton is a diversified cooperation for its strong presence in all segments of hotels, casinos and vacation ownership. In terms of organizational strategy, Hilton Hotels Corporation relies on its scale, gaining members through its loyalty program and continuously expanding its hotel network. Beginning with acquisition of Promus Hotel Corporation, It now owns, manages, or franchises a portfolio of brands
Words: 305 - Pages: 2
Coughlin v. Tailhook Case Analysis LAW/531 October 4, 2010 Coughlin v. Tailhook Case Analysis COUGHLIN v TAILHOOK 112 F.3d 1052 (1997) United States Court of Appeals, Ninth Circuit Appeals from the United States District Court for the District of Nevada WIGGINS, Circuit Judge: During a convention at the Las Vegas Hilton, Navy Lieutenant Paula Coughlin was attacked by a group of men in a hotel hallway outside several convention-related hospitality
Words: 2045 - Pages: 9
essay will assess Hilton Hotels Corporations’ approach towards CSR, by reviewing and analyzing few different cases of unethical behavior from the above mentioned corporation. Moreover, such analysis will be done with regard to three different myths CSR. HILTON OVERVIEW Hilton was founded in 1919 and since then it has been a global leader in the hospitality industry. As of 2015, there are more then 4,300 Hilton branded hotels in 94 countries around six continents. Hilton directly owns some
Words: 1311 - Pages: 6
HILTON HOTELS : BRAND DIFFERENTIATION THROUGH COSTUMER RELATIONSHIP MANAGEMENT Case Summary Hilton Hotel merupakan waralaba bisnis perhotelan terbesar di dunia. Beroperasi pertama kali pada tahun 1919 di Mobley Hotel Cisco, Texas yang didirikan oleh Conrad Hilton. Dan pada tahun 1946 dikenal dengan nama Hilton Hotel Corporation. Dimana Target pasar yang dibidik oleh Conrad Hilton pada mulanya adalah para penambang batu bara dan orang-orang yang bepergian dan harus pulang pergi di perbatasan
Words: 1747 - Pages: 7
Hilton HHonors Worldwide: Loyalty Wars HOS 342 Service Marketing Hilton HHonors Worldwide: Loyalty Wars HOS 342 Service Marketing Anthony Petitte Anthony Petitte Introduction The following case concerns Hilton’s reward program for its guests, the Hilton HHonors, and the possible implications after the introduction of a different reward program introduced by Starwood Hotels and Resorts Worldwide Inc. Many companies in different industries use the loyalty reward program as a form of marketing
Words: 1340 - Pages: 6
understanding that this paper intends to critically analyze the leadership style upheld by the Hilton global hotel with special attention to the leadership of the serving CEO, Christopher J Nassetta. 2.0 Introduction Leadership is the art of imparting influence to people and making them willingly cooperate towards realizing an organizations purpose. In our analysis, Christopher, the CEO to Hilton Hotels exhibits great aspects of a leader and practices a range of leadership styles. In particular
Words: 2681 - Pages: 11
enterprises plan and prioritize their investments, which improves the chances of success. 1. Vision 2. Strategy 3. Customer Experience 4. Organizational Collabration 5. Process 6. Information and Insight 7. Technology 8. Metrics Analysis Understand What CRM and a CRM Vision Are Gartner defines CRM as a business strategy that maximizes profitability, revenue and customer satisfaction in these ways: ■ Organize around customer segments. ■ Foster behavior that satisfies customers
Words: 509 - Pages: 3
Cases for Analysis (Class, please use the FIRAC format for each case analysis. TIP: just use the information from the court case and summarize the “higher court’s decision” using the 5 steps, nothing else. There is no need to do any research. Thanks). ================================================================== Week Two COUGHLIN v TAILHOOK 112 F.3d 1052 (1997) United States Court of Appeals, Ninth Circuit Appeals from the United States District Court for the District
Words: 2737 - Pages: 11
