Contributions of Internal Branding Practices to Corporate Brand Success Abstract: The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. The results show that core values are a main building block of internal branding practices and that core values are united with cultural values with a dual purpose of adding value to
Words: 29847 - Pages: 120
INTIMATE PARTNER VIOLENCE AMONG WOMEN LIVING IN INFORMAL SETTLEMENTS: A CASE STUDY OF MANZESE, IN DAR ES SALAAM, TANZANIA. Merina Vincent Shaidi MPH (Master of Public Health) Dissertation Muhimbili University of Health and Allied Sciences November 2012 INTIMATE PARTNER VIOLENCE AMONG WOMEN LIVING IN INFORMAL SETTLEMENTS: A CASE STUDY OF MANZESE IN DAR-ES-SALAAM, TANZANIA. By Merina Vincent Shaidi
Words: 19768 - Pages: 80
Chapter 1 PROBLEM AND ITS BACKGROUND Introduction Every student knows McDonalds inside and outside the campus, in every corner of the street, in cities even on commercial places in provinces. Child and adult are part for its everyday success. The fast growth of fast food industry in the Philippines led some observers to say that we are now on the burger generation. Integrated Marketing Communication (IMC) is an approach to brand communication where the different modes work together to create
Words: 11797 - Pages: 48
Information technology c. Computer systems d. Computer technology PTS: 1 REF: 4 2. ____ software controls the flow of data, provides data security, and manages network operations. a. Enterprise c. Application b. System d. Legacy PTS: 1 REF: 7 3. Examples of company-wide applications, called ____, include order processing systems, payroll systems, and company communications networks. a. enterprise applications c. operating applications b. network operating systems (NOS) d. legacy systems PTS: 1 REF: 8 4. Over
Words: 21215 - Pages: 85
Research report: November 2010 Creative clusters and innovation Putting creativity on the map Caroline Chapain, Phil Cooke, Lisa De Propris, Stewart MacNeill and Juan Mateos-Garcia Disclaimer This work contains statistical data from ONS which is Crown copyright and reproduced with the permission of the controller of HMSO and Queen’s Printer for Scotland. The use of the ONS statistical data in this work does not imply the endorsement of the ONS in relation to the interpretation or analysis
Words: 26101 - Pages: 105
Director (Eco) for being a guiding force throughout this submission and being instrumental in the successful completion of this project. Without him every effort of mine would have been in vain. He has been kind and patient throughout, to share with me his precious time, thoughts and insights. Sumit Pal Singh Vinod Gupta School of Management, IIT Kharagpur ii DISCLAIMER This project report/dissertation has been prepared by the author as an intern under the Internship Programme of the Competition
Words: 19133 - Pages: 77
An Introduction to Organisational Behaviour for Managers and Engineers This page intentionally left blank An Introduction to Organisational Behaviour for Managers and Engineers A Group and Multicultural Approach First Edition Duncan Kitchin AMSTERDAM BOSTON HEIDELBERG LONDON NEW YORK OXFORD PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier 30 Corporate Drive
Words: 91601 - Pages: 367
ASA University Review, Vol. 4 No. 1, January–June, 2010 Measuring Service Quality: A Comparative Analysis Between Standard Chartered Bank and Dhaka Bank Mohd. Takdir Hossan* Abstract This study compares the quality of services provided by Standard Chartered Bank and Dhaka Bank Ltd in Bangladesh. The premise of the paper is that the quality of bank’s services would be contingent on the incentive structure under which these institutions operate. Since banks are not subsidized and depend on income
Words: 6476 - Pages: 26
perks, such as free access to the entertainment, gourmet meals, and T-shirts, their willingness to return year after year depends on an intangible degree of satisfaction. In spring 2003, a crew coordinator sought to automate the scheduling process for his crew of about 35 volunteers to save time and to accommodate volunteers’ preferences when possible. We developed a spreadsheet-based decisionsupport tool that generated shift times, scheduled volunteers according to various constraints and preferences
Words: 7688 - Pages: 31
Go anywhere from here. JAPAN Princeton Economics AustrAliA TOEFL iBT Tips ® United StateS PURDUE U POLITECNICO dI MILANO HONG KONG LAW How to prepare for the TOEFL iBT. www.ets.org/toefl UCLA CANADA ENGINEERING ART FRANCE Teaching YALE Germany MEDICINE U of British ColUmBia MCGILL SINGAPORE UK U OF TOKYO KOREA TOEFL® iBT Tips TOEFL iBT Tips—from ETS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Open More Doors with TOEFL® iBT, the Key to Academic Success
Words: 20457 - Pages: 82
