HOW TO WRITE A MARKETING PLAN How to Write a Marketing Plan What is a Marketing Plan A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve
Words: 5558 - Pages: 23
HOW TO WRITE A MARKETING PLAN How to Write a Marketing Plan What is a Marketing Plan A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve
Words: 5558 - Pages: 23
The 2013-14 rainfall season is on track to be the driest in 434 years, according to Lynn Ingram, a paleo-climatologist at UC Berkley. The concern generated by this drought brought together a group of emergency planners and water managers for an event known as the “California Drought Outlook Forum” on February, 20 2014 in Sacramento, California. They determined that the water outlook for the state was similar to the droughts in the 1970s. However, our water obligations have increased greatly in
Words: 1046 - Pages: 5
Berkeley (/ˈbɜrkliː/ burk-lee) is a city on the east shore of San Francisco Bay in northern Alameda County,California which is named after the eighteenth-century bishop and philosopher George Berkeley. It borders the cities of Oakland and Emeryville to the south and the city of Albany and unincorporated community of Kensingtonto the north. Its eastern border with Contra Costa County generally follows the ridge of the Berkeley Hills. Its population at the 2010 census was determined to be 112,580.
Words: 1196 - Pages: 5
Rough Point “Death At The Gates” Doris Duke came into the world in grand fashion, just as she would live her life. Born in a state of the art hospital, constructed within the walls of the Fifth Avenue Mansion built just for her anticipated arrival. That arrival came on November 22, 1912, she was quickly dubbed, ‘The Richest Baby In The World’ (Thomas & Duke, 1995, p. 222). Doris Duke was the combination of passion, brilliance, indulgence, and greed. Vindictiveness was never far removed from
Words: 5165 - Pages: 21
Pacific Railroad is a transportation company chartered by Congress to build the nation’s first transcontinental railroad line. Because of the Pacific Railroad Act, Union Pacific was approved to build a line west from Omaha, Nebraska to California-Nevada line, there it was to join with the Central Pacific RR, which was being built at the same time from Sacramento, California. Each company after completion of the railroad was to be granted 6,400 acres of public lands. The Union Pacific Railroad has
Words: 1285 - Pages: 6
infiltrated the international political arena. One such case, and the focus of this essay, is the case of Basque nationalism in Spain. In order to tackle a subject of this complexity, this essay will review a brief history of the Basque people, including: historical ties to the land, language and literature. Furthermore, the political situation in both during the times of General Franco’s regime and post-Franco Spain are examined in order to analyze the politics of Basque Nationalism. The notion of nationalism
Words: 5350 - Pages: 22
discuss plans of the world fair, Larson includes a quote “look here, old fellow, do you realise this has been the greatest meeting of artists since the fifteenth century?”(113) Once reading that, the readers feel that they have been apart of this historical meeting. While reading, the readers feel the sadness when things go wrong and anxious when things aren't going quite according to Burnham, but they also share the joy when things do go right. The optimism on the opening day can be felt by everyone
Words: 1904 - Pages: 8
Fallacy Summary and Application Paper Introduction Logical Fallacies are methods in argumentations or persuasions that may look or sound good and truthful but do not stand up to critical analysis. These are errors of reasoning that may be recognized by prudent thinkers (Downes, 1995). Fallacies are more than just mistaken belief, it is a flaw in argument that may be intentionally created by a person who has an agenda or may be due to a simple error. On the other hand, Fischer (1970; p. 306) in
Words: 1585 - Pages: 7
and Mexico ended the war officially on February 2,1848. California was handed over to United States. Neither the United States nor Mexico knew that gold had recently been discovered in California in 1848. The discovery of gold set off a major historical event in California, the California Gold Rush! James Marshall accidentally discovered gold while at work on January 24,1848 in Coloma, California. He was a carpenter building a sawmill on the banks of the American River at Coloma for John Sutter
Words: 1547 - Pages: 7
