[pic] Marketing and SWOT Analysis Marketing Management 522 Tuesday November 25, 2014 Abstract: Youth Evaluation and Treatment Centers (YETC) is a non-profit organization that started in 1974. The company is a state-contracted children’s behavioral health care provider whose authority comes from the Regional Behavioral Health Authority, Maricopa County. Their goal is to nurture troubled youth back to positive mental health, teach them positive behaviors, and assist them in leading healthier
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Course Project: Topic Selection Topic: Coca-Cola and Pepsi Cola – Marketing Strategies and the effects these changes have made on consumer consumption Over the years, rival soda companies Coca-Cola and Pepsi Cola, have tried an array of marketing strategies to entice the consumer. Changes surrounding marketing strategies include various techniques that include but are not limited to: product labeling, slogans, pricing, and product innovation and additions to their primary cold drinks
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P&G Marketing Strategy Proctor and Gamble's marketing strategy on social networks is taking a targeted approach to distributing materials. While doing so P&G provides personalized replies to inquiries, aided by having a dedicated team covering the best way to attract the crowd of young consumers, while at the same time creating new innovations. Proctor and Gamble has come a long way from soap opera to social media. P&G itself has a history of evolving and adapting to the different marketing trends
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Company Analysis: Motorola Prepared For: Dan Dugre Prepared by: Harupkar Singh Parmar November 9, 2015 A. Company Background History Before it was an international telecommunication company Motorola was the mane of car radio. (Heater, 2012) In 1980’s the Motorola Dyna TAC phone, received approval from the U.S. Federal Communications Commission on September 21, 1983. After more than 50 years of making car radios, Motorola made its last car radio in Stotfold, United Kingdom, in
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Integrated Marketing Communications Plan | [Company name] | | | | | Product name: | Click here to enter text. | Prepared by: | Click here to enter text. | Modified date: | 9/18/2008 | | | Table of Contents 1 Executive Overview 4 1.1 Scope of this Integrated Marketing Communications Plan 4 1.1.1 Marketing Objectives 4 1.2 Communications Objectives 4 1.3 Communications Strategies 4 1.4 Issues and Challenges 4 2 Situational Analysis 4 2.1 Product History 4 2.1
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History of J.C. Penney Company, Inc. J.C. Penny is the second largest of all the United States department stores. The nearly thousand stores are dispersed around the United States and even in Puerto Rico and Mexico. J.C. Penny has been around for over 100 years. According to International Directory of Company Histories, “James Cash Penney started his first retail store in 1902 in Kemmerer, Wyoming, a small mining town.” (Grant, 1997) The store has since transformed to more of fashion-oriented
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success of Snapple can be explained with 2 of the four principals of marketing mix. Marketing mix describes the set of tools that management can use to influence sales, in the traditional formulation: the 4Ps of marketing—product, price, place, and promotion. Analyzing the case is perceived that Snapple differentiated themselves through Place and Promotion. After they turned a marketing executive his chief for sales and marketing the company redefined its promotion strategy and expanded its distribution
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Analysis Tiffany Smith Columbia Southern University Coach, Inc. is a company that produces and sells luxury accessories for men and women. Coach markets itself as the leading American luxury leather goods company. It specializes in the design and marketing of handbags and accessories worldwide. Its product include handbags, womens and mens accessories, such as money pieces, wristlets, cosmetic cases, key fobs, belts, electronic accessories, wallets, as well as, other leather accessories It is a publicly
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Justin Bain AGB 430 Term Paper December 2, 2013 Cotton’s Hedging and Futures 1. Introduction a. History of the cotton market The history of the cotton market here in N.C did not really get big until the mid-1990’s when farmers figured out they could get a better yield with cotton based upon the climate and soil types here in N.C. So the grain production fell off as people started growing cotton and liked how the market was set upon compared to the grain market when it is ever changing
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ECONOMICS COURSE TITLE: MARKETING MANAGEMENT COURSE CODE: MBAD LECTURER: BETSY SINDANI NAME: OMBASA ERIC OMINGO REG.NO: CBM12/10183/15 TASK: ASSIGNMENT DATE:29TH OCTOBER 2015 SIGN:____________________ [pic] KISII UNIVERSITY The University Marketing Plan OCTOBER 2015 Table of Contents Table of Contents i Executive Summary 2 History and Background 3
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