the largest technological giants of the world with products ranging from LED televisions to Smart Phones. In this particular assignment, we will be focusing on the Smart Phone line of Apple. Apple is embroiled in a technological battle with Apple, Nokia, HTC, Sony and other famous Mobile Phone manufacturers for the dominance of the market. This means that the company invests millions of dollars into the research and development of new products so that they can out-think their competitors and capture
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When people talk about stories behind companies, corporate culture and corporate identity are always two important topics people will refer to. Some worldwide well-known brands, such as Apple, Samsung, Nokia or Enron, corporate culture and corporate identity have an enormous impact on their way to big names or final bankruptcy. This essay attempts to explain the background to organisational culture, the definition of corporate identity, and then to explore how does corporate identity affect and
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UNIVERSITY COLLECGE OF TECHNOLOGY AND INNOVATION (UCTI) Marketing ASSIGNMENT Student declaration: | I declare that | 0 I understand what is meant by plagiarism. 1 The implications of plagiarism have been explained to us by our lecturer. 2 This project is all my own work and I have acknowledged any use of the published or unpublished works of other people. | Student Signature: | Date: | MODULE: | BM012-3-1-MKG | CLASS CODE: | UC1F0907-BMP | Lecturer Name: | SEVAKUMAR A/L
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Business 200W – Business Research and Communication Individual Case Analysis Apple Inc. SWOT Analysis Company Overview Apple Inc. is an American multinational corporation which focuses on designing and manufacturing technology products such as consumer electronics, personal computers and software. Apple Computer, Inc. was established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak
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| | Market Mix of Mobile Phone Market in India | | | | | | | | | | Letter of Transmittal July 16, 2013 Subject: Submission of Report. Dear Sir, We are pleased to submit the report that you asked for & gave us the authorization to work on “Marketing Mix of mobile phone market in India”. This report is an essential part of our course, we tried our best to work on it carefully and sincerely to make the report informative. The study we conducted enhanced our
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help to sustain in the long run. The primary objective of Apple is to sell a great product and provide a greater experience for premium price through product differentiation. Was Apple’s recent success just another temporary “up” in its up-and-down history, or had finally established a sustainable strategy? Apple is on top of their game in a way like no other. Apple attempts to increase market demand for its products through differentiation, which makes its products unique and attractive to consumers
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Branding Strategies Aside from the “Quietly Brilliant” advertising campaign, HTC has yet to really Brand themselves effectively. This is most likely stemming from HTC’s ODM history where they never had to market their products. This is seen as a weakness since there are so many competitors in the smartphone industry with histories of successful branding. Exhibit 4 highlights the marketing and selling
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INSIDER transactions are one of the most controversial and sensitive disclosures for companies to communicate to investors. How your company handles these disclosures can make a strong statement to investors about your company’s transparency. The history of insider transaction disclosure on the Web illustrates companies’ sensitivity and reluctance to provide this information to investors. For years, regulators such as the U.S. Securities and Exchange Commission (SEC) tried to improve transparency
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situation is they bribing the labour union. However, in the end, Siemens was found guilty and being fined for $800 million by U.S authorities under Foreign Corrupt Practices Act. Response to the scandal, the customers of Siemens were delay their order, Nokia Corporation postponed their planned to make joint venture with Siemens, Siemens profit started declined, top executives were forced to resign and
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Moreover, we all know its unique products and unique devices of iPhone and iPad as well as MacBook, private operating system. Moreover, any business there is private information not everyone knows, but Apple has important information about its history and its products no one knows about, and such information may fascinate Apple fans and is a surprise to others. Apple's strategy to survive in a market full of powerful competitors is the participation of thinkers and influencers in the conviction
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