In Praise of the Purple Cow Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products. From: Issue 67 | January 2003 | Page 74 | By: Seth Godin [pic] For years, marketers have talked about the "five Ps" (actually, there are more than five, but everyone picks their favorite handful): product, pricing, promotion, positioning, publicity, packaging, pass along, permission. Sound familiar? This has become the basic marketing checklist, a quick way
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I. Executive Summary: DIRECTV is the largest and leading satellite television provider. It provides services in the United States and Latin America. DIRECTV subscribers total is 26.3 million in the U.S. and Latin America. DIRECTV provides programming to more than 300,000 commercial establishments including hotels, bar, restaurants, and sports club. A major challenge facing DIRECTV is increase market share while increasing profits in a highly competitive market. DIRECTV has capitalized on services
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DR KALIM KHAN MOTIVATIONAL LECTURE Kis mein jyada fayda hai ? Hath mein paise hokar paise banana OR paise na hokar paise banana ? Trace the history of bankruptcy. They made lots of money. But today they are nowhere. Ex : Kodak, Nokia, Kingfisher Every brand started with 0, but became bankrupt when they had lots of money. You can move from 0 to 100, but then from 100 to 105 it becomes difficult. It has been observed that after certain stagnancy it plunges down. So How would u like to
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EXECUTIVE SUMMARY: From the very beginning of automobile industry, product and branding strategies are considered as one of the major functions performed by the manufacturers. What is interesting that, with the passage of time, its importance is increasing significantly. Even though the voyage of automobile commenced in 1335 by Guido da Vigevano, in true sense there was not any considerable development until 1885, when Karl Benz invented the first practical automobile. Since then the automobile
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market without restricting itself to its initial focus on personal computers. This report will use Apple Inc as a case study to underline the importance of Marketing to Organisations in the 21st Century. What is Marketing? The modern definition and history of Marketing: In an electronic journal called “Broadening the Concept of Marketing”, marketing was defined as involving “product development, pricing, distribution and communication; and in the more progressive firms, continuous attention to the
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Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can
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sales, LG stands highest in the consumer electronics industry. Being a good control over the white goods market, LG has the highest market share in the home appliances. The company’s desire to create a happier, better life has always surrounded its history. It has unveiled many new products, applied new technology in the form of mobile devices and digital television in the 21st century and continues to reinforce its status as a global company. A BRIEF LIGHT INTO CONSUMER ELECTRONIC INDUSTRY: From the
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CURRENT TOPICS IN COMPUTING (CSC 812) A RESEARCH ON RADIO FREQUENCY IDENTIFICATION (RFID) (PRESENT, FUTURE APPLICATION, SECURITY IMPLICATION AND CRITICS) SUBMITTED BY AKINSOWON, TOSIN BLESSING (060805018) IN PARTIAL FULFILMENT OF MASTER DEGREE TO DEPARTMENT OF COMPUTER SCIENCES, FACULTY OF SCIENCES, UNIVERSITY OF LAGOS, AKOKA, YABA, LAGOS. SESSION 2012/2013 SUPERVISED BY Prof H.O.D LONGE Abstract Radio Frequency Identification (RFID) technology has been available for more than fifty years
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Court Rye Market Research Nintendo DS – Marketing Strategy Problem/Situation Description: Ten years ago Nintendo dominated both the console and handheld gaming industry. Today the gaming industry has grown so much that it is competing directly with the movie industry! Growth in this industry is occurring in the demographic of 18-34 year olds. Nintendo is primarily focused on 5-17 year old gamers with its first party software, especially in the handheld gaming market. As the industry expands
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Sustainability Assessment of Nike Shoes Andrew Derrig Jake Stocker Luke Warren Pearson King Ethan Tinson Ellen Winston For Sustainability Science ENVS 195, Fall 2010, Dr. Saleem H. Ali Introduction and Justification In Greek, Nike means “victory” and since the beginning of the company in 1972, victory has been a term that has represented many things about the Nike brand. The Nike corporation produces athletic shoes, apparel, equipment and accessories that can be found in distributors in over
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