The Influence of Personality, Brand Personality, Values and Cultural Differences on Consumer Behavior and Service Management Example: McDonald’s Author: David Burtscher Date: 23th of June, 2014 I Abstract This paper presents the constructs of personality and brand personality as well as the construct of values from consumer behavioral view. Furthermore the paper gives a short insight into value related cultural differences. The paper can be arranged into three parts: personality, values
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21st century. The author aims to conclude the analysis with a logical and coherent explanation to the roles individuals play in organisation. Hence, for the purpose of this study, organisational life is dissected with the help of three distinct dimensions; effects of national culture on organisational culture, power and politics within organisations and psychological ownership. The study bases strong emphasis to the formulation of organisational culture and how it differs from national culture, it
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* 1) Introduction Work – related attitudes go along with cultural differences and with regard to business in multinational companies varying cultural behaviour plays an important role. Geert Hofstede, a famous Dutch management researcher, recognized the high explanatory power of these differences in his famous “national influences” – study (survey of 160,000 managers and employees of 60 countries). In compliance with Hofstede’s studies the most important results are the following: * Even
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Introduction 1.1. Importance of cultural awareness in globalization 1.2. Relationship between France and Indonesia Chapter2. Business culture for negotiation 2.1. Concept of business culture 2.1.1. Study of culture and national culture 2.1.2. Effect of national culture on business culture 2.1.3. Essence of business culture study in negotiation Chapter3. Business culture in France and Indonesia 3.1. Hofstede’s dimensions of culture 3.1.1. French national culture according to Hofstede 3.1.2. Indonesian national
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2 Case presentation 2 The Wal-Mart concept 3 Institutional challenges [to be deleted] 4 Cultural challenges [to be deleted] 4 German market 5 Theoretical Background 5 The cultural perspective 6 The institutional perspective 9 Case Analysis 12 The cultural perspective 12 The institutional perspective 15 Recommendations 19 Cultural 19 Institutional 20 Limitations 22 Cultural 22 Institutional 22 Conclusion 23 References: 25 Introduction The purpose of this paper
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Globalisation NIKE – just do it Introduction Nike, Inc. is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. Nike is the biggest seller of athletic footwear and athletic apparel in the world and creates designs for men, women and children. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas
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Cultural Management Theories and Challenge for Global Managers Preface The hospitality and the tourism industries are inter-related. Neither industry is limited to country boundaries. They are growing very rapidly. In a world which has become globalized, international trade barriers are becoming less and funds can be more easily obtained at present than in the past which boost the development of these industries throughout the world. More and more multinational organisations have emerged in these
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individuals who share the same cultural background. Culture (from the Latin cultura stemming from colere, meaning "to cultivate") is a term that has different meanings. To me culture is a sense of identity, as an individual and a group, and about the creative expression or response to life. Dr Fons Trompenaars who is a Dutch author in the field of cross-cultural communication developed the “Seven Dimensions of Culture Model” for the analysis of cultural differences. The seven dimensions were defined as; Universalism
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Topic 1: Analyze the role of cultural factors that can create comparative advantage for a company. Give some relevant examples. CONTENT Facing with the diversity of the market as well as the establishment of more and more enterprises, managers’ pressure is weighed on how to make their firms different and attract more customers compared to other companies. In the opinion of Michael Porter, entrepreneurs who only focus on two objectives of growth and product diversification strategy does
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Apple Inc. Intercultural Communication Analysis in Marketing Strategies Rong Zhang & Jia Tong Professor Patty Goodman CMN 2002 - Intercultural Communication Aug 5, 2012 In the United States, the legendary stories are never-ending. Typically, people cannot deny that Apple Inc., which designs and sells consumer electronics and personal computers, is one of the most shining and valuable companies in the world. Since 1998, Apple is committed to bringing the best personal computing experience
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