1 ) Consumer ethnocentrism and attitudes toward domestic and foreign products Literature review : The country of origin effect and consumer ethnocentrism The country of origin effect, also known as the ``made in'' concept, has been broadly defined as the positive or negative influence that a product's country of manufacture may have on consumers' decision processes or subsequent behaviour (Elliott and Cameron, 1994). Within the realm of consumer decision making, country of origin has been defined
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Company Analysis The Walt Disney Company has been in the entertainment business for more than 80 years and is well recognized around the world as one that delivers an exceptional entertainment experience. Walt Disney Company strengths can be grouped in three main categories: 1) diversified distribution channels, 2) strong brand portfolio, and 3) financial strength. Despite Walt Disney’s success, the company has some declining segments in their domestic business. In addition, Disney’s biggest challenge
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(David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows from two countries that represent contrasting cultural distinctions: the US and Korea. The results suggest that young adults in both countries perceive film product placement in a similar way but, with respect to television, Korean respondents tend to perceive it as less effective in enhancing content
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Department of Education University of St. Kliment Ohridski, Macedonia E -mail: t.atanasoska@pfbt.uklo.edu.mk, Phone: +38970853624 Abstract The aim of the study is to determine the stress level of Turkish and Macedonian teachers living in different socio-cultural and economic situations. The scale used in the study has been developed by researches. 416 Turkish teachers and 213 Macedonian teachers have participated in the study. At the end of the study it was seen that Turkish teachers have mild stress levels
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motivation will be affected by health sector reforms which potentially affect organizational culture, reporting structures, human resource management, channels of accountability, types of interactions with clients and communities, etc. The conceptual model described in this paper clarifies ways in which worker motivation is influenced and how
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[pic] “RESEARCH METHODS & TECHNIQUES” SUBMITTED TO: SIR.HAFIZ MUSHTAQ AHMED SUBMITTED BY: NOUMAN UL QAYYUM SUBMITTED ON: 31ST DEC, 2009 SEMESTER: BBA IV-A In The Name Of Allah Most Gracious, Most Merciful “Allah is the Light of the heavens and the earth. The Parable of His Light is as if there were a Niche and
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L I - R O N G L O N G , A N D B Å R D K U VA A S The present study generalizes previous pay dispersion research to the Chinese context by examining the cross-level relationship between workgroup salary dispersion and employee turnover intention contingent on individual differences. Field survey data including annual objective salary and self-reported attitudes among 370 Chinese employees in 51 organizational workgroups supported our cultural predictions by showing that the relationship between
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SIBA International’s Business Report By: Maciej Baran, Andra-Magdalena Beldie, Angélica Maria Brieva Toloza, Inesa Ščerbakova, Răzvan-Mihai Toma VIA University College Submission date: 13th of April 2012 SIBA International’s Business Report AP Degree in Marketing Management VIA University College Authors: Maciej Baran, Andra-Magdalena Beldie, Angelica Maria Brieva Toloza, Inesa
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IMPLICIT LEADERSHIP THEORIES: ARE ATTRIBUTES OF CHARISMATIC/TRANSFORMATIONAL LEADERSHIP UNIVERSALLY ENDORSED?1 This study focuses on culturally endorsed implicit theories of leadership (CLTs). Although crosscultural research emphasizes that different cultural groups likely have different conceptions of what leadership should entail, a controversial position is argued here: namely that attributes associated with charismatic/transformational leadership will be universally endorsed as contributing to outstanding
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IMC Exam 1. Imagine that ORANA wishes to enter a new national market. Explain what considerations ORANA should have, when choosing between, for example, Peru or New Zealand. Entering a new market is an important decision, so ORANA has to consider many aspects carefully before making the decision on which country to enter. According to the Market-based view a company which wishes to enter a new market has to consider market conditions of the nation. The theory states that the competitive advantage
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