socioeconomic profile by relevant articles and literatures. Also, the purchasing power and arrival number of South Korean business traveler will be forecasted. Third, we will conduct a service analysis of South Korea IT professionals by Hofstede’s Cultural Dimension. Fourth, Hotel ICON and Butterfly on Prat are selected as our major competitor; therefore we will conduct a competitor analysis to find out their strengths and weaknesses by various kinds of methods. Based on these findings, we will then design the
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The context contemporary global business environment s requires companies to keep up with the pace of rapid changes and to meet financial expectations of numerous stakeholders. However these expectations are not financial only. Growing environmental concerns, depleting natural resources, globalisation issues, political and social instability require companies to reconsider their change management practices to comply with stakeholders expectations Pharmaceutical industry is no exception. The pharmaceutical
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 28,2 The role of context in assessing international marketing opportunities Susan P. Douglas and C. Samuel Craig Stern School of Business, New York University, New York, New York, USA Abstract Purpose – The choice of which country or countries to enter is a critical decision and needs to be made with considerable care and deliberation. Initial market entry decisions have typically
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China Media Research, 9(3), 2013, Zheng, Case Study of Audi’s Brand Repositioning in China A Case Study of Audi’s Brand Repositioning in China Lu Zheng University of Florida Abstract: Based on a comprehensive review of Audi’s press releases published from 1999 to 2007 and in-depth interviews with Audi’s public relations professionals, this case study identified media relations, event sponsorship, and corporate social responsibility as Audi’s main public relations strategies for its brand repositioning
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Bachelor of Commerce Best Business Research Papers | September 2008 | Volume 1 Faculty of Business University of Victoria, BSS Office, Room 283 PO Box 1700 STN CSC Victoria BC V8W 2Y2 Canada Phone (250) 472-4728 Fax (250) 721-7066 | www.business.uvic.ca Seeing new horizons. September 2008 | Volume 1 Bachelor of Commerce Best Business Research Papers Bachelor of Commerce Best Business Research Papers Volume 1, September 2008 Table of Contents NOTE FROM THE EDITOR Anthony
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Decision Sciences Volume 38 Number 1 February 2007 Journal compilation C C 2007, The Author 2007, Decision Sciences Institute Decision Sciences Research in China: Current Status, Opportunities, and Propositions for Research in Supply Chain Management, Logistics, and Quality Management∗ Xiande Zhao Department of Decision Sciences and Managerial Economics, Chinese University of Hong Kong, Shantin, NT Hong Kong, e-mail: Xiande@baf.msmail.cuhk.edu.hk Barbara B. Flynn† Kelley School
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community and its welfare are ranked above personal freedom and individual rights, what contradicts modern values such as individualism and self-expression the Amish receive a durable and visible ethnic identity” (pg. 68). The traditional community is quite separate from the outside world, with strong social capital, is known for keeping and sustaining their faith, identity, important beliefs, values, and communal behavior choices (Vonk, 2011). The Amish would fit into the Collectivistic culture because
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17 October 2012 Jönköping FINAL COURSE PAPER: Effective leadership in a global context Global leadership & Carlos Slim Helú ‘’ Work that is done well is not only a responsibility to one’s self and to society, it is also an emotional need. You cannot live without doing something; [you need] a direction in life. It’s very important for leaders in business to work to create human capital, a team that has the same sense of purpose and alignment. They will feel that they are doing something
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Organisation Culture Research Commonwealth Bank Australia Executive Summary Organisation culture is a unique combination of the set of values that the members of an organisation believe in. It is a very important determinant of the conditions prevailing in an organisation and the culture says a lot about the values, beliefs and structure of a company. The essence of the culture of an organisation is captured by seven primary characteristics. These are measured on a high to low scale and
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(课堂教学目标) • Know What is Culture of a Society • Identify the forces that lead to differences in Social Culture • Identify the Business and Economic Implications of differences in Culture • Understand How differences in Social Culture influence values in work place • Learn some cross-cultural analysis frameworks. Content and Schedule : (本章主要内容与学时计划) • Case study 15’ What is Culture文化 10’ ● Social Structure社会结构 20’ ● Religious and Ethical System宗教和伦理15’ ● Language语言15’
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