menus. McDonald’s employs 1.8 million people. It also franchises 80% of its restaurants. The company was founded in 1940 and is based in Oak Brook, Illinois.1 1 Yahoo Finance 1 Portfolio Considerations Equity Holding Period Total Return (%) Equity Holding Period Total Return ($) Equity YTD Appreciation Return (%) Equity YTD Total Return (%) PE Ratio TTM Equity Percentage Dividend Yield Ticker Cost Per Share Altria Group Inc MO 34.17
Words: 5502 - Pages: 23
MacDonald’s Corporation History: McDonald’s Corporation is an American based world’s leading company in the fast food industry. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice. McDonald in 1948 they reorganized their business as a hamburger stand using production line principles. Ray Kroc joined the company in 1955 as a franchise. A McDonald's restaurant is operated by either a franchisee, an affiliate or the corporation itself
Words: 7568 - Pages: 31
Formal Assessment #2 KFC, Kentucky Fried Chicken is an American fast food chain founded by Colonel Harland Sanders (1890-1980) in 1930’s during the great depression. KFC is today the world’s 2nd big fast food chain, after Mc Donald’s, with over 18000 outlets all around the world. Like other growing brands KFC too uses social media as a medium to promote themselves and gain popularity, for which they have used many strategies on social media and tackled viral controversies by turning them as a promotion
Words: 1166 - Pages: 5
1979. In 2004 it was owned by the Ito-Yokado group, which also managed a chain of supermarkets in Japan and owned a majority share in Southland, the company managing 7-Eleven in the United States. On September 1, 2005, Seven & I Holdings Co., Ltd., was established as the holding company for Seven-Eleven Japan, Ito-Yokado, and Denny’s Japan. Seven-Eleven Japan realized a phenomenal growth between the years of 1985 and 2007. During that period, the number of stores increased from 2,299 to 12,034, annual
Words: 4121 - Pages: 17
Unit 1 McDonald’s is the world’s largest fast food chain that is originated in California, USA. Ray Kroc became a franchisee of the McDonald brothers (Dick and Mac) and began opening new restaurants, buying all the rights to the McDonald's concept in 1961 for $2.7 million. McDonald’s Corporation give the franchise to Golden Arches Restaurant Sdn Bhd to operate McDonald’s restaurants in Malaysia and the first outlet was opened in April 1982 at Jalan Bukit Bintang, Kuala Lumpur. McDonalds mission
Words: 4509 - Pages: 19
focuses on the strategies adopted by the world's leading fast food restaurant chain, McDonalds Corporation (McDonald's) in South Africa. McDonald's opened its first restaurant in South Africa in November 1995. Today McDonald's operates 170 restaurants in nine of South Africa's provinces-Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Mpumalanga, Free State, Northern Province, North West and Northern Cape. In March 2011, Shanduka Holdings, owned by Cyril Ramaphosa, acquired control of McDonald's
Words: 1704 - Pages: 7
conduct and relatively easy to start. The food service industry is and will always remain in high demand because food is one of the basic needs of men. This industries which deals with preparing food items and/or product including the restaurants, fast foods, school and hospital cafeterias, catering operations, food trucks, kiosk and etc. wherein the basic necessity is food. School canteens, commonly referred to as cafeterias, provide a range of food options from complete, nutritionally-balanced
Words: 16903 - Pages: 68
1 i CASE STUDY ~ SEVEN-ELEVEN JAPAN CO. Established in 1973, Seven-Eleven Japan set up its first store in Koto-ku, Tokyo, in May 1974. The company was first listed on the Tokyo Stock Exchange in October 1979. In 2004 it was owned by the Ito-Yokado group, which also managed a chain of supermarkets in Japan and owned a majority share in Southland, the company managing SevenEleven in the United States. Seven-Eleven Japan realized a phenomenal growth between the years of 1985 and 2003
Words: 4572 - Pages: 19
Inside the Marketing Strategy of the In-N-Out Burger Chain By: Nichole Fitzhugh Ted Watterson Cathy Nguyen Chris Nguyen Kieu Le California State University, San Marcos Marketing 302 Professor George Sharghi May 5, 2011 Introduction While cruising the freeway along the Sothern California coastline, it is becoming increasing possible to spot a giant sign with a yellow boomerang; this brightly illuminated boomerang is most associated with the
Words: 2407 - Pages: 10
including the 2001 book “Fast Food Nation,” the 2004 documentary “Supersize Me,” and Jamie Kennedy’s 2012 “pink slime” exposé had taken its toll. In July 2014, the Big Mac earned the dubious distinction of being America’s worst hamburger, placing last out of 21 in a study by Consumer Reports. McDonald’s also ranked lowest among peers in the 2015 American Customer Satisfaction Index. Fast food restaurants overall dropped 3.8 percent, but McDonald’s fell by 6 percent from 2014, holding firm in the last spot
Words: 4611 - Pages: 19
