The GoodNight Inn’s Strategy Abstract: Anton Cahoon is the manager of the motel GoodNight Inn. During the first two years of operation occupancy levels have remained far below average level for the motels classification. Therefore, he wants to make a change and explore opportunities to increase the occupancy levels and profitability. We will use the following framework to help analyze and evaluate the possible strategies Anton should follow, ultimately coming to a final marketing strategy and
Words: 1775 - Pages: 8
| Dr. Carol Barnum | From: | CBR China: Yufei Duan, Yina Li, Ying Li, Qianying Liu, Niven Sellars, Michael Somer | Subject: | Usability Testing Findings Report for Chinese Holiday Inn website | Date: | April 25, 2008 | Included with this memo is team CBR China’s final report for our research project on the Holiday Inn’s Chinese website. The following are included within this report: * Project purpose * Goals set by Team CBR China * Processes followed during the project
Words: 8013 - Pages: 33
present operation of Peaceful Rest Motor Lodge is losing money and the occupancy is below the industry average despite the low price. Tristan Knaus must decide between making minor changes in the operation or joining a motel chain such as Days Inn and Holiday Inn. Critical Issues Advertisement and Sales Promotion The management does not use enough time or funds to advertise or launch sales promotions, resulting in low occupancy rates. This keeps the cost low for Knaus and the customers but he relies
Words: 1778 - Pages: 8
Executive Summary This report is talk about the marketing mix for the 5-start hotel Four Seasons. The purpose of this report is to develop a new kind of marketing mix for the Four Seasons to meet the demand of different guests. The thesis statement of this report is the Four Seasons may gain more popularity if they adopt the new kind of marketing mix. The research and the interview have been done as for the original sources, and the key finding is his competitor biggest advantage is the cheap price
Words: 2116 - Pages: 9
Job Description Receptionist Holiday Inn Coventry (Job Number: COV000164) Description Receptionist Holiday Inn Coventry Permanent Full Time 156 hours over 4 weeks What's your passion? Whether you're into swimming, travelling or reading at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this
Words: 397 - Pages: 2
CNM, och har funnits vid Stockholms universitet sedan 1990. Hemsida: www.ctm.su.se STOCKHOLM UNIVERSITY Centre for Transdisciplinary Environmental Research Sustainable Enterprising Master’s Thesis (20p) CORPORATE SOCIAL RESPONSIBILITY IN THE HOTEL INDUSTRY: A CROSS CULTURAL PERSPECTIVE TERESA NORD Academic Advisor: Hans Rämö Stockholm University School of Business Master’s Thesis (20p), Fall 2006, Stockholm University ABSTRACT Attention to business ethics in varying environmental
Words: 19753 - Pages: 80
of beach hotels that offer cheap and economical prices, especially during the summer season. Nothing is more enjoyable and relaxing than to swim in the beach. You can go on and enjoy your best holiday without spending a great amount of money. Hence, Virginia Beach is one of the most demanded vacation destinations in the US. Due to this, they have a lot of beach hotels that offer cheap and economical prices, especially during the summer season. Once in Virginia, you can look for a hotel that has
Words: 1132 - Pages: 5
Strategic Marketing Problems. Cases and Comments, Eleventh Edition Chapter : Case: Amber Inn & Suites, Inc.* ISBN: 9780131871526 Author: Roger A. Kerin, Robert A. Peterson copyright © 2007 Pearson Education Case: Amber Inn & Suites, Inc.* *This case was prepared by Professor Roger A. Kerin of the Edwin L. Cox School of Business, Southern Methodist University, as a basis for class discussion and is not designed to illustrate effective or ineffective handling of an administrative situation
Words: 6460 - Pages: 26
Thank you for choosing Holiday Inn Express Dubai Internet City. With reference to your e-mail we are pleased to confirm your reservation at the agreed rate as per the following: Confirmation Number : 2906757 Guest name : Ms. Saher Ashfaq Arrival Date : 18th September 2013 Departure Date : 22nd September 2013 Number of persons : 02 Number of rooms : 01 Method of Payment : Company is paying ONLY room charges per night, difference of the room charges will be paid by the guest
Words: 271 - Pages: 2
personnel,chefs,attendants,room attendants, room service, employers, hilton, marriot, gt hotel,brighton, paycontroller, hrc, hospitality resource center, time attendance, careers, jobs, applicants, applications, jobs, job, position, positions, clerical, bookkeeping, staffing, personnel, human resource management, labor management, time clocks, new hires, experienced, chefs, executives, hotel executives, resorts, inns, hotels, hospitality, google, yahoo, msn indeed com,career builder, linkedin, facebook, twitter
Words: 297 - Pages: 2