merchandise and the effect on the methods used by companies to increase brand loyalty. To investigate the effect promotional merchandise has on brand loyalty, in comparison to internet based marketing tools such as social media. To evaluate the impact of promotional merchandise when used in a marketing campaign in specific reference to brand loyalty. (Costa Coffee) To provide recommendations on how, either or, both of these promotional methods could be utilised. Background to StudyThe
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evaluated, and managed. Besides, the approach of this model is from a customers’ perspective, individual or organization, because they are the nerve of successful marketing. Reason being marketers are wary of ‘what do different brands mean to consumers?’ and ‘how does the brand knowledge of consumers affect their response to marketing activity?’ Brand is an important asset to any business and it depicts what a business enterprise is made of or it is about in a snapshot. Park et al. (1986) in his
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Literature Review By Dev Bhushan Kalra U5511377 Do Cultural factors have an impact on Internationalization of a firm, with special focus on Retailing/Marketing ? Eriksson et all [1] state: “For a firm to go international it has to venture on a journey into the unknown. The step that a firm takes abroad, regardless of the size of the step or whether it is the first or an additional one, involves the commitment of resources to realize perceived business opportunities.” This research
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INTRODUCTION Interviewee 1 Name: Suparba Roy Age: 22 Sex: Female Educational Background: Pursuing M.s.c Biochemistry Occupation: Student Residence: HSR Layout Bengaluru. Contact No. 09686222706 Interviewee 2 Name: Tapan Pramanik Age: 52 Sex: Male Educational Background: MBA Occupation: Entrepreneur Residence: Kolkata West Bengal Contact No. 9332439674 Interviewee 3 Name: Debabrata Chakraborty Age: 44 Sex: Male Educational Background: B.Com Graduate Occupation: Area Sales Manager at RANBAXY Residence:
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past, businesses engaged in philanthropy and environmental practices without fanfare. It was just the right thing to do. That no longer seems to be the case. Doing something good for the planet or for a favoured charity is now a carefully crafted marketing strategy. The primary intent is symbolism – an attempt to nab more customers, rather than make a real difference. Such window dressing might not be a big deal. Many business leaders think if they're going to spend money greening the office or helping
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How the decisions were made * After reviewing the case study and historical data that was present in the form of interview, email and newsletter; the project took another whole new life. The decision making was based largely upon the available information and initial outcomes were largely contributed to the resources mentioned earlier. The path document was found from the data and resources available in the case study. The WBS was indeed a challenge given the schedules and estimates for this
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including marketing strategy, strategic management, and human resource management, this research provides a hypothetical model that links the firm's internal and external variables regarding strategic thinking at the organizational level, which in turn links to marketing performance. The results of empirical analysis provide evidence that the attitude of firms' management toward risk taking, the CEO's emphasis on strategic thinking, interdepartmental teams in the organization, and marketing competency
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MARKETING AND BRANDING When we talk about marketing the primary definition that comes to our mind is actively promoting a product or a service. A push tactic where it is pushing out a message to get sales results. But is it branding?? No. Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts
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SERVICE MARKETING - assignment EMBA 2011-13 GROUP 2 80118110116 80118110096 80118110004 80118110010 80118110049 80118110066 80118110109 80118110035 Lokhandwala, Hussain Sainani, Neha Ashokkumar, Subha Bondre, Poulomee Kolah, Zelda Muni, Amit Thakar, Cheytan Gupta , Anu 1 TABLE OF CONTENTS ABOUT LAKME - INDIA .............................................................................. 1 LAKME PRODUCTS ..................................................................................... 2
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(FT12416) (FT12417) (FT12455) (FT12462) (FT12467) Great Lakes Institute of Management, Chennai 1 Index Page 1.0 2.0 Introduction Various Technologies at Maruti Suzuki Level of CRM 3.0 Analytical CRM 3.1 3.2. 3.3 3.4 4.0 Data base Direct marketing-Data analysis Cross-selling of various value added services 5 5 6 6 3 4 Customer Retention for Service at dealers, satisfaction, thereby, sales retention for the future 7 8 10 10 10 Operational CRM 4.1 4.2 4.3 4.4 Campaign management for promoting
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