resolve Nanda Home’s issues. In particular, the following points have been proposed: - Focus on product line extensions as opposed to new categories. Create a megabrand. Hire a sales and marketing team to assist Nanda in operating the business. Seek new distribution channels and utilize online marketing tools to expand the brand’s revenues. Look into collaborations. The key impediment to achieving these goals will be in the execution of the ideas. The core solution to overcoming this issue
Words: 3297 - Pages: 14
Relationship Marketing Index Using Holistic Approach A project report submitted in partial fulfilment of the requirements for B.Tech. Project B.Tech. By Katum Yomcha (2010IPG-50) Divyank Shekhar Singh (2010IPG-34) Pradeep Kr. Meena(2010IPG-109) ABV INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT GWALIOR-474 010
Words: 9270 - Pages: 38
Country, Attributes, Study Abroad 1. INTRODUCTION The tourism industry has experienced robust growth over the last decades. As a result, competition in the global tourism market is greater than ever before. Destinations feel compelled to develop marketing plans. To attract more visitors and investors, nations have adopted branding strategies to promote and position their brand names in the minds of different target audiences (Papadopoulos, 2004). Quelch and Jocz (2004) recommend that marketers create
Words: 6814 - Pages: 28
Marketing Chapter 1: Defining Marketing for the 21st Century * Marketing plays a key role in addressing challenges such as helping firms to prosper financially and survive in the face of an unforgiving economic environment * The broader importance of marketing extends to society as a whole => it helps introduce and gain acceptance of new products that have eased/enriched people’s lives * Good marketers seek new ways to satisfy their customers and beat their competition => if they
Words: 11345 - Pages: 46
Introduction Marketing is delivering goods and services to the customers and be likely to signify managerial future more willingly than industry prospective. Analysis says that, marketing is conducts which are guarded in their implementation to reach objective and collective performance of the company. Recently P&G has introduced an extra $1bn for the purpose of advertising and making total spend was $8.6bn (£5.4bn), that is equal of around 11% of whole sales. Chief executive of P&G Mr. Bob McDonald
Words: 3724 - Pages: 15
includes research articles that focus on the analysis and resolution of managerial and academic issues based on analytical and empirical or case research International Marketing Strategies in India: An Application of Mixed Method Investigation Prathap Oburai and Michael J Baker Executive Summary KEY WORDS International Marketing Strategy Grounded Theoretic KEY WORDS Approach Privatization Case Research Methodology Indian Banking Internationalization drives and export orientation are prominent
Words: 9123 - Pages: 37
sizes of Package, different shapes of Package, safety, shelf life, convenience of storage, convenience of use, extra use of package and package attractiveness as per its importance in selection of FMCG Products. INTRODUCTION In recent years the marketing environment has become increasingly complex and competitive. In order Survive in this competitive world the Companies need to be very innovative and should take
Words: 3159 - Pages: 13
their decisions and strategies by considering the Ownership Advantages (O), Location Advantages (L) and Internalizations factors (I). The theory incorporates ideas of market failure, location advantages and industrial organizations and is thus more holistic approach. The “O” paradigm explains why firms decide to start investing abroad because of possessing ownership-specific advantages relative to domestic firms, and the benefits can outweigh the transaction costs of operating in foreign markets and
Words: 2600 - Pages: 11
MIDCOM GROUP Institute of Management Technology 2014-2016 By: Submitted to: Group 2 Dr. Vimi Jham • Nutush Mishra (140201088) Associate Professor • Pranav Pothan (140201097) • Prashast Singh (140201098) • Pratyush Sahu (140201102) • Prejith Alex (140201104) • Rajat Garg (140201106) • Rajat Mehta (140201107) • Rajat Sharma Gollapudi (140201108) 7 Contents Acknowledgement 2 MIDCOM 3 PRODUCT MIX 5 Nokia 5 Samsung 5
Words: 2974 - Pages: 12
CONTEMPORARY GREEN MARKETING - BRIEF REFERENCE TO INDIAN SCENARIO R. Shrikanth *, D.Surya Narayana Raju ** * Assistant Professor Department of Master of Business Administration, CMR College of Engineering and Technology (Affiliated to JNTU), Hyderabad, Andhra Pradesh ** Associate Professor, Department of Master of Business Administration, Vidya Vikas Institute of Technology (Affiliated to JNTU), Hyderabad, Andhra Pradesh ABSTRACT In the modern era of globalization, it has become
Words: 4395 - Pages: 18
