Journal of Economics and Behavioral Studies Vol. 2, No. 4, pp. 138-150, Apr 2011 Factors Affecting Retailers Attitude towards Manufacturers: A Study on Unilever Intisar Alam, 2Afreen Choudhury* Business School, BRAC University, Bangladesh 2Faculty of Business Administration, East West University, Bangladesh *ac@ewubd.edu 1BRAC 1Muhammad Abstract: The study addresses broadly the performance related issues as to what extent is the impact of various factors responsible in terms of retailers for
Words: 7236 - Pages: 29
Supply Chain Professional Skills Supply chain consists of all entities directly or indirectly that fulfil customer requests. A such, it encompasses all organizations that work together to produce and deliver products to the final consumers. A sample is a telephone accessory in China that rely on a supply of materials from for assemblage and a distributor to ensure that products reach the intended consumptive points. The differing nature of a chain supply is dependent on the complex relationship
Words: 2972 - Pages: 12
Online Brand Communities Used As Part of Relationship Marketing: A Case Study of Blizzard BA-Thesis - Morten Hedegaard Nielsen 2010 Abstract Purpose During the last few decades competition in consumer markets has increase dramatically and fragmented the markets. Consequently, the discipline of marketing has changed radically from transactional marketing into relational marketing. Today, the entertainment industry is one of the most rapidly growing industries, where competition intensifies
Words: 12517 - Pages: 51
Journal of Retailing and Consumer Services 18 (2011) 183–193 Contents lists available at ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China ˚ Steve Burt a, Ulf Johansson b,n, Asa Thelander c a University of Stirling, Institute for Retail Studies, Stirling Management School, Stirling FK9 4LA, Scotland, UK Department of Business
Words: 12051 - Pages: 49
Summary Global Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their
Words: 23992 - Pages: 96
integrated marketing communication Philip J. Kitchen and Inga Burgmann INTRODUCTION Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phelps and Johnson,
Words: 14415 - Pages: 58
perceived service quality and service loyalty: a multi-dimensional perspective Josee Bloemer, Ko de Ruyter, Martin Wetzels. European Journal of Marketing. Bradford: 1999.Vol.33, Iss. 11/12; pg. 1082 » Jump to full text Subjects: Service industries, Studies, Statistical analysis, Quality of service, Market research, Loyalty, Consumer behavior, Effects, Marketing management, Customer relations Classification Codes 9175 Western Europe, 8300 Service industries not elsewhere classified, 5320 Quality control
Words: 10084 - Pages: 41
Working with USU Extension Program - Determining tourism impact. * Working with Utah Department of Tourism - National and international exposure. * Family-oriented - Partnership-operated center gives the company local insight. * Aggressive marketing. * Customer Incentive Program - Reward frequent visitors/customers. * Easy access and exposure. 3.1 Service Description The ability of I&B Investments to accomplish its goals and lead the local family entertainment industry, depends
Words: 4831 - Pages: 20
UNIT – I SIGNIFICANCE OF SERVICES MARKETING Proper marketing of services contributes substantially to the process of development. If innovative marketing principles are followed in services marketing, the socio-economic transformation will take place at a much faster rate. In future, the service sector would operate in a conducive environment offering great potential. If the opportunities are properly utilised by the service sector, it will lead to an all round development of the economy. The significance
Words: 15518 - Pages: 63
CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT SUBMITTED BY: AASTHA ANAND ALISHA KHURANA DIPIKA SHARMA PRACHI ARORA TANYA RAO YADUNANDANI GUPTA SUBMITTED BY: AASTHA ANAND ALISHA KHURANA DIPIKA SHARMA PRACHI ARORA TANYA RAO YADUNANDANI GUPTA INTRODUCTION Shopper’s Stop Ltd is a professionally managed and system driven organization promoted by K Raheja Corp Group, one of the leading players in the country in the business of real estate development and hotels
Words: 7541 - Pages: 31
