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SUMMARY จาก Vision ของ IKEA ที่ต้องการให้ผู้บริโภคสามารถออกแบบเฟอร์นิเจอร์ของตนเองได้อย่างอิสระ และเฟอร์นิเจอร์นั้นยังมีราคาถูกและสวยงามอีกด้วยจาก Vision ดังกล่าวจะสามารถกำหนด Mission ของ IKEA ได้ดังนี้"We not only build you furniture, but we build you home for your better everyday life.” IKEA ใช้กลยุทธ์ Penetration Pricing นั่นคือการตั้งราคาสินค้าต่ำกว่าคู่แข่ง 30% ถึง 50% ซึ่งราคาที่ต่ำกว่าของ IKEA ก็ถือว่าเป็น Competition Advantage ของบริษัท เนื่องจากไม่มีบริษัทไหนที่สามารถเลียนแบบสินค้าของ IKEA
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creditors * Maple Leaf Hardware which is a relatively unknown hardware store is in direct competition with well-known names such as Pro Hardware, Home Depot and Home Hardware * 2001 is the first year the company has realized a profit which means that they have to make a plan for future years to insure they have continued success Analysis In the case of Maple Leaf Hardware, to truly hold a grasp on whether or not to grant the company an extension on their line of credit, many aspects of
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1 PROBABILISTIC APPROACHES: SCENARIO ANALYSIS, DECISION TREES AND SIMULATIONS In the last chapter, we examined ways in which we can adjust the value of a risky asset for its risk. Notwithstanding their popularity, all of the approaches share a common theme. The riskiness of an asset is encapsulated in one number – a higher discount rate, lower cash flows or a discount to the value – and the computation almost always requires us to make assumptions (often unrealistic) about the nature of risk
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Financial Statements Paper Part I Using Home Depot, Inc. 2008 Annual Report located in Appendix A of the text, Fundamentals of Financial Accounting, prepare a 1,050-1,750-word paper in which you answer the following questions: What does the income statement tell you about the company? Why is this statement important? What business decisions could be made using the income statement? What does the balance sheet tell you about the company? Why is the balance sheet important? What business decisions
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Jones Blair Case SWOT Analysis: Strengths • High quality products • High quality service with • Knowledgeable sales representatives that know customers personally • Mature market 1-2% sales growth long-term • Shelf goods 43% of total industry dollar sales • Specialty paint stores & lumberyards most frequently patronized • Distributes through 200 independent paint stores • Maintaining margins while increasing R&D, material, & labor costs • Market to major business/financial center (DFW)
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including personal guarantees Estimating the Lender’s Expected Loss Expected loss = Probability of default x Amount of loss given default The Probability of Default A function of the underlying business risks (based upon our business analysis) Estimate cash flows to service debt Structure the loan to minimize the probability of default Develop
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an organization seeks to achieve and by which it can measure its performance. 4. (TCO 1) A test market is an example of which type of marketing research?(Points : 3) Descriptive Explanatory Exploratory Causal Concrete 5. (TCO 1) When Home Depot entered the Quebec market, 2% of the population was aware of the retail chain. To determine how effective its advertising was in the first 18 months of its presence in the Canadian province, it conducted awareness research for a second time. Prior
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temperature. This reduces the outbound transportation cost because of aggregation of deliveries across multiple suppliers. It also lowers the receiving cost. The information infrastructure is set up to allow store managers to place orders based on analysis of consumption data. The information infrastructure also facilitates the sorting of an order at the DC and receiving of the order at the store. The key point to emphasize here is that most decisions by 7-11 are structured to aggregate transportation
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IKEA’s Global Strategy: Furnishing the World 2014-2015 submitted by Brian Albanese April 26, 2014 Executive Summary This author has provided an analysis of the IKEA case study found in the Marketing Management textbook. It analyzes the strategies used by IKEA to gain competitive advantage in markets outside of its original market. The report provides a background of the organization, recognizes IKEA’s main markets and examines corporate level strategies by identifying its target market
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