2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd THE APPLICATION OF COST, DIFFERENTIATION AND HYBRID STRATEGY IN BUSINESS OPERATIONS: WILL HYBRID STRATEGY BECOME THE NEW COMPETITIVE STRATEGY? Mas Bambang Baroto, 2Muhammad Madi Bin Abdullah International Business School (IBS), Universiti Teknologi Malaysia International Campus, Kuala Lumpur, Malaysia E-mail: 1mbbaroto@ic.utm.my (Corresponding Author), 2muhdmadi@ic.utm.my 1 ABSTRACT Both strategic
Words: 4324 - Pages: 18
Tecnologia/Technology THE USE OF HYBRID VEHICLES AS A PROPOSAL FOR REDUCING CO2 EMISSIONS AND ITS CONTRIBUTION TO REDUCING GREENHOUSE GAS EMISSIONS C. A. R. de Carvalho, and W. Q. Lamas University of Taubate Postgraduate Programme in Mechanical Engineering Rua Daniel Danelli, s/n – Jd. Morumbi 12060-440, Taubate, SP, Brazil carlosalfredo.carvalho@hotmail.com, wendell@unitau.br ABSTRACT The problems related to energy consumption and pollutant emissions for the transport sector represent a
Words: 3599 - Pages: 15
NEW PRODUCTS AND BRAND EXTENSIONS To facilitate the discussion, it is useful to establish some terminology. When a firm introduces a new product, it has three main choices as to how to brand it: 1. It can develop a new brand, individually chosen for the new product. 2. It can apply, in some way, one of its existing brands. 3. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new
Words: 4958 - Pages: 20
references to MyOMLab in the text, and log on to www.myomlab.com* where you can ● check and reinforce your understanding of key concepts using self-assessment questions, audio summaries, animations video clips and more; ● practice your problem-solving with feedback, guided solutions and a limitless supply of questions! We want
Words: 12297 - Pages: 50
practitioners. The breadth of coverage of the practical and theoretical literature on cooperative strategy is one of the book’s primary contributions. The authors demonstrate a comprehensive understanding of the subject matter and the numerous case studies demonstrate a close connection with actual experience.’ Andrew Inkpen, J. Kenneth and Jeanette Seward Chair in Global Strategy, Thunderbird, The Garvin School of International Management ‘Companies need to know not just how to compete with other
Words: 221089 - Pages: 885
CONSUMER BEHAVIOUR A Case study on GREEN vehicles in India: A FUTURE MARKET FACULTY:- Dr. Himani Sharma FROM:- Aamir Saleem Roll No – C-022 MBA M&S Under: Taufeeque Ahmad Company: JLL India Ltd. Phone number: 09560427952 ABSTRACT The Indian automobile industry has emerged stronger from the recent global downturn, and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much to look forward to, by way of steady
Words: 3976 - Pages: 16
Results show that 118 sample firms steadily increased diversification, a trend continued from earlier periods. Nevertheless, the relatedness of their constituent businesses gauged based on the Input-Output table remained high and stable throughout the study period. Econometric analysis reveals that firms pursuing the “constrained diversification” exploiting inter-business links centered on the core industry segment tend to achieve a higher profitability than firms engaged in the “linked diversification”
Words: 10057 - Pages: 41
, as opposed to mere gathering of knowledge about research. 6. To emphasize that research and knowledge about research enhance managerial effectiveness. 7. To sensitize students to ethical conduct in business research. Discussion Questions 1. Why should a manager know about research when the job entails managing people, products, events, environments and the like? The manager, while managing people, products, events, and environments, will invariably face problems, big and small
Words: 36635 - Pages: 147
Italy. Prof. Pietro Romano Department of Electrical, Managerial and Mechanical Engineering, University of Udine, Udine, Italy Corresponding author: Pietro Romano Corresponding Author’s Email: pietro.romano@uniud.it Structured Abstract: Purpose: To study whether a fast supply network structure interacts with Customer Integration (CI) by positively moderating the relationship between CI and efficiency performance. Design/methodology/approach: Two hypotheses are developed, incorporating dimensions of
Words: 11084 - Pages: 45
Robotics: Utopia or Dystopia Robotics: Utopia or Dystopia? Table of Contents: Serial No. | Particular | Page No. | 01. | Introduction | 04 | 02. | Definition of a Robot | 04 | 03. | History of Robotics | 05 - 10 | 04. | The implications of robotics for jobs in manufacturing | 10-12 | 05. | The implications of robotics for jobs in the service sector: | 12 -13 | 06. | Robotics and future jobs, utopia or Dystopia | 13-15
Words: 7086 - Pages: 29