Paper: November 2006 Innovation: Basic Concepts and Models By S. N. Nasirpourosgoei and A-M Coles For many firms the development of new products is a major business activity, although Ettlie (2006) points out that many new products are merely copies or imitations of existing ones. The study of innovation is concerned with identifying how firms use their existing knowledge and technical resources to develop goods, processes and services that are significantly novel. Innovation is often seen as a
Words: 3264 - Pages: 14
CSAC05 1/13/07 9:21 Page 123 5 Analyzing Resources and Capabilities Analysts have tended to define assets too narrowly, identifying only those that can be measured, such as plant and equipment. Yet the intangible assets, such as a particular technology, accumulated consumer information, brand name, reputation, and corporate culture, are invaluable to the firm’s competitive power. In fact, these invisible assets are often the only real source of competitive edge that can be sustained over time
Words: 20499 - Pages: 82
Maximizing Profits in Market Structures Course: XECO/212 Date: August 12, 2012 Maximizing Profits in Market Structures One cannot go into business these days without running into competition. It is the American way to improve on an existing business and market the business as the best, or believe the idea for a new business is so unique, competition is little if any. A competitive market has two characteristics, the goods offered are all basically the same, and there
Words: 1123 - Pages: 5
THE INDIAN AUTOMOBILE SECTOR- HPL PROJECT Introduction The term automotive was created from Greek autos (self), and Latin motivus (of motion) to represent any form of self-powered vehicle. The Indian automotive industry has emerged as a 'sunrise sector' in the Indian economy. India is emerging as one of the world's fastest growing passenger car markets and second largest two wheeler manufacturer. It is also home for the largest motor cycle manufacturer and fifth largest commercial vehicle manufacturer
Words: 6888 - Pages: 28
1. Introduction In this particular assignment, it recognises the company that Mercedes Benz is known as the name of vehicle brand in which is shown the symbol of success and luxury as well nowadays. The aim of this report, it performs an environmental and marketing analysis on this company which is demonstrated by the company background, micro analysis, macro analysis (PESTLE), SWOT analysis, marketing strategy and marketing mix are used in all organisations. 2. Company Background The
Words: 3640 - Pages: 15
volumes. Toyota also maintains this strong market position across many countries. Toyota has developed a wide range of vehicles catering for all types of customers, from low to very high income, with easy access to their products thanks to a global distribution system. The company makes a strong effort to be well rounded and remains strong in innovation, brand reputation, good prices and international relationships. This strong market position is largely attributed to Toyota’s value proposition to
Words: 3368 - Pages: 14
changes and develop the best strategies with which to handle the changes. 3. Performance Efficiency: Businesses that monitor their immediate environment closely and adapt fast to its changes will likely record successes than those who do not. TYPES OF BUSINESS ENVIRONMENT Every business operates in a micro environment and a macro environment. A micro environment of a business
Words: 3632 - Pages: 15
Columbia Project: Use of Software to Achieve Competitive Advantage AUTOMOBILES: TOYOTA MOTOR CORPORATION Gaining and Sustaining Long-term Advantage Through Information Technology Case Prepared By William V. Rapp Co-Principal Investigator The College of International Relations Ritsumeikan University Kyoto, Japan 914-945-0630 (Fax: 914-923-1416; 011-81-75-466-1214) E-mail: william.rapp@aya.yale.edu April 2000 SOFTWARE AS A TOOL OF COMPETITIVE ADVANTAGE: AUTOMOBILE INDUSTRY 1 2 3 4
Words: 31150 - Pages: 125
INDUSTRY PROFILE Journey of Indian stock market Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. The East India Company was the dominant institution in those days and business in its loan securities used to be transacted towards the close of the eighteenth century. By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though
Words: 18558 - Pages: 75
Disruptive Innovation by Clayton M. Christensen. How to cite in your report. A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect. Although the term disruptive technology is widely used, disruptive innovation seems
Words: 21594 - Pages: 87